Sears was joined by a 130,000 square foot Rhodes department store in May 1963. It was the tenth unit in the Rhodes Western chain and the first in a newly-created Southwest Division. 

Drawing from Rhodes Western Annual Report 1962

EAST CAMELBACK MALL, built between the Sears and Rhodes stores, was dedicated in March 1964. It followed CHRIS-TOWN CENTER and THOMAS MALL as the third fully-enclosed shopping center in Greater Phoenix. The CAMELBACK complex encompassed over 600,000 leasable square feet, housed twenty-two stores, and maintained free parking for 5,000 autos. 

EAST CAMELBACK MALL TENANTS 1964:

SEARS (with Snack-ette, Garden Center and attached Auto Center) / RHODES (with Beauty Salon) / BRITTS (with Holland House Cafeteria) / EL RANCHO MARKET grocery store / Baker's Qualicraft Shoes / Bookland /  Dr. Leo Biglaiser / First National Bank of Arizona / Foreman & Clark men's wear / Harold's Shoes / Hartfield's ladies' wear / Helsing Coffee Shop, Victorian Restaurant & Cocktail Lounge / Hessler's Stereo Center / Household Finance Corporation / Kinney Shoes / Michael's Barber Shop / Sav-Way Valet / Thifty Drugs (with luncheonette) / Tie Rack / Tony's Shoe Repair / Upton's Candies / Zales Jewelers