In 2010, UNIVERSITY MALL is anchored by the original Sears, along with Macy's, Burlington Coat Factory and a demoted Dillard's (now a Clearance Center). The west anchor, housing Penney's between 1974 and 2005, hosted a Steve & Barry's until that chain went out of business in early 2009.


By the early 2020s, the mall had been renamed as RITHM AT UPTOWN ("RITHM" standing for Research, Innovation, Technology, Habitat, Medicine). The vacant J.C. Penney was rebuilt as the Medical Office Building building. This housed nine tenant spaces, which were leased to retail, technological and medical tenants.
Drawing from RD Development

 
A circa-2024 layout shows that abandoned Sears and Maas-Macy's stores have been knocked down. A  new South Wing (light gray) houses Sprouts Farmers Market, VU Studios and a relocated Burlington. The long-term plan is for the mall to be converted from a standard shopping complex into a "mixed-use urban development," with retail, entertainment, medical, technological research and hospitality components.