Upon its August 1974 dedication, UNIVERSITY SQUARE MALL had just one operational anchor (Maas Brothers) and thirty-two inline stores. J.C. Penney debuted in October of the same year. A Robinson's of Florida, on the north end of the complex, would open in August 1975. Sears, anchoring the east end, was inaugurated in the following September.

UNIVERSITY SQUARE MALL TENANTS 1974:

MAAS BROTHERS (with Beauty Salon and Suncoast Restaurant,  ) / J.C. PENNEY (with Coffee Shop, Beauty Salon and freestanding Auto Center) / B. Dalton Bookseller / Baker's Shoes / Bailie's Campus Shop / Baron's men's wear / Bentley Luggage / Bentley's Red Cross Shoes / Bernard's Wigs / Body Shop ladies' wear / Bresler's 33 Flavors ice cream / Butler's Shoes / Camelot Music / Cards 'N Such / Carnaby Shop men's wear / Carousel Snack Bar / Casual Corner ladies' wear / Chick-Fil-A / Chess King men's wear / Davey Jones Locker / Diana Shops ladies' wear / Docktor Pet Center / Evenson's Cards / Farrell's Ice Cream Parlour / First Federal of Tampa / Flagg Brothers Shoes / Florsheim Shoes / Foxmoor Casuals ladies' wear / Fremacs For Men / GNC / General Cinema Corporation Cinema I & II / General Cinema Corporation Cinema III & IV / Gordon's Jewelers / Hanover Shoes / Hickory Farms of Ohio / His & Hers / Hot Sam Pretzels /Jacobs Jewelers / Jeans West / Jo-Ann Fabrics / Joyce Bertram Bath & Boudoir / Joyce Selby Shoes / Just Kids Shop / Just Pants / Kay Jewelers / Kinney Shoes / Konee's Restaurant / Lad & Lassie Toys / Lane Bryant ladies' wear / Lawton's Jewelers / Lerner Shops ladies' wear / Lowry Organs / Mr. Dunderback's Bavarian Pantry / Merry Go Round ladies' wear / Mitchell's Tuxedo / Motherhood Maternity / National Shirt Shops / National Uniform Shops / Naturalizer Shoes / Oriental Bazaar / Oshman's Sporting Goods / Pearle Vision Center / Pendola's men's wear / Piccadilly Cafeteria / Potpourri ladies' wear / Radio Shack / Regal Shoes / Richman Brothers men's wear / Singer Sewing Center / Size 5-7-9 Shops ladies' wear / Snak Shak / Spencer Gifts / Stride Rite Bootery / Stuarts Ladies Ready-To-Wear / SupeRx Drugs / Surrey's men's wear / Thayer McNeil Shoes / The Colony Shop ladies' wear / The County Seat men's wear / The Ranch ladies' wear / The Tinder Box Tobacconist / The Wild Pair shoes / Thom McAn Shoes / Tiffany's Bakery / Tweed Shop ladies' wear / Waldenbooks / Wicks 'N Sticks / Wolf Brothers men's wear / York Steak House / Young Sophistocates ladies' wear / Zales Jewelers 

A fully-realized UNIVERSITY SQUARE MALL featured four anchors and housed approximately 1,008,700 leasable square feet. Free parking was provided for 6,000 autos. On this circa-1983 layout, a newly-built Burdines is indicated in dark gray. With this store's completion, the complex spanned 1,109,500 leasable square feet, making it the largest mall in Greater Tampa.