Sears was the mall's first operational store. The 170,000 square foot Spanish Colonial-style unit opened for business in September 1964.
Drawing from Sears, Roebuck & Company


A vintage view of Sears, with PayLess Drug on the left. The CORONADO CENTER mall, which was added to the freestanding Sears, was officially dedicated in March 1965.
Photo from Petley Studios, Incorporated


Rhodes, which was the original mall's second anchor. This store was dedicated 7 months after the official CORONADO CENTER grand opening. The interior of Rhodes' CORONADO unit was appointed with the very latest Mediterranean decor.
Photo from Western Department Stores, Incorporated 


Another vintage image shows the mall's Center Court area. Its focal point was the "Coronado's March" statue, which commemorated the Spanish conquistador's 1540-1542 expedition through -what would become- the Southwestern United States.
Photo from Petley Studios, Incorporated