MARKETPLACE AT THE GROVE was virtually vacant by the late 1990s. A demalling got underway in early 1999, with the bulk of the shopping complex being bulldozed. A big-box-based power center was built, which assumed the name of the original, 1960 facility.
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The second generation COLLEGE GROVE CENTER spanned around 630,000 leasable square feet and contained twenty-seven stores. Only two store blocks had been retained from the old mall; the Longs Drugs / Mervyn's and bowling alley building, which now housed a 24 Hour Fitness.
