In 1964, the North County mini mall is anchored by a 2-level, San Diego-based Walker Scott. It also houses a TG&Y 5 & dime, Ting's Drugs and Mayfair Market grocery. The mall's door-less "air curtain" entryway is similar to one at the CHULA VISTA CENTER Marston's store. The CHRIS-TOWN CENTER mall, in Phoenix, also has one.
ESCONDIDO VILLAGE TENANTS 1964:
WALKER SCOTT / T G & Y 5 & 10 (with luncheonette) / MAYFAIR MARKET / Alfredo's restaurant / Aunt Emma's Pancakes (outparcel) / Benbough's Furniture / Bon Ton ice cream & candy / Casa de Polo / Chuck's Steak House (outparcel) / Continental Coiffures / Flower Fancy Florists / Flynn's Candies / Frances Formals / Fraser's / Gallenkamp Shoes / Hafter's Haggarty ladies' wear / House of Fabrics / Jessop's Jewelers / Kirk Fashions / KOWN radio studio / Leona Ray ladies' sportswear / Master's Exclusive Candies / Motherhood Maternity / Peter Pan apparel / Polynesian Pet Shop / Rumpus Room / Rusty's Gifts / Sally Shops ladies' wear / San Diego Trust & Savings Bank / Sheldon's Jewelers / Sir George's Smorgasbord / Sound Town / Streicher's Shoes / The Flower Stall / The Ivy Shop / Ting's Drugs (with luncheonette) / Tish's Book & Art Gallery / Village Barber Shop / Village Donut Shop / Village Heel Shop / Village Nutrition Center / Village Pipe & Tobacco / Union service station (outparcel)
An ESCONDIDO VILLAGE logo montage features trademarks of stores operating in the mall between 1964 and the early '70s. Btw, The Land of Oz was a video arcade.
This aerial photo was taken in 1964, soon after the mall's official dedication. At this time, the complex spanned approximately 230,000 leasable square feet, housed thirty-nine stores, and provided free parking for 1,250 autos.
Photo from the Escondido Public Library
That iconic Illinois-based retailer dedicated an ESCONDIDO VILLAGE store in May 1971. It would anchor the east end of the complex for a quarter century.
Photo from "Pleasant Family Shopping"