The SWIFTON Rollman's was short-lived. It closed in April 1960 and re-opened, as a Mabley & Carew (or "Mabley's"), in November of the same year. Grand opening festivities included appearances by Glen "Skipper" Ryle, of WKRC-TV, and Marian Spelman, popular WLWT-TV vocalist.
Drawing from the Allied Stores Corporation

The 10th anniversary of SWIFTON CENTER was celebrated in October 1966. During 4 days of festivities, there was a sock hop dance, appearances by several WLWT stars, concerts, prize giveaways and a 1967 car show on the mall.
Graphic from the General Development Corporation

By the mid-1970s, SWIFTON CENTER was in decline. The mall had housed over sixty stores in 1966. In 10 years, this number had dropped to fifty-six. A 3 million dollar renovation, to enclose and upgrade the complex, was announced in December 1976. Work was plotted to commence in the summer of 1977.
Drawing from the General Development Corporation

As it turned out, the renovation did not get underway until October 1984. The shopping hub, which had less that ten operational stores, would not be enclosed as originally planned. It would be rebuilt as an open-air venue. The rendering above is a depiction of a new and improved SWIFTON COMMONS mall.

Drawing from F.W. Pressler & Associates

A 12 million dollar face lift was completed, with an official grand re-opening held in September 1985. SWIFTON COMMONS still encompassed its original 486,000 leasable square feet. However, there were now forty-five stores and restaurants. 
Graphic from the Edward J. DeBartolo Corporation

SWIFTON COMMONS TENANTS 1986:

ELDER-BEERMAN (with Hair World Beauty Salon) / J.J. Newberry 5 & 10 / 7th Avenue ladies' wear / Added Touch / CPI Photo Finish / Casual Corner ladies' wear / Cincy Shops / Circus World Toys / Doctor Frankel, Doctor of Dental Science / Dragon Inn chinese restaurant / El-Bee Shoe Outlets / Essence Hair Products / Famous Footwear / Fifth Third Bank / Fun & Games / Gussing Shoes / Hancock Fabrics / Kinney Shoes / Lane Bryant ladies' wear / Lerners New York ladies' wear / Margo's / Merry Go Round ladies' wear / Morrow's Nut House / National Record Mart / Osterman Jewelers / Ran's Shoe Repair / Regis Hairstylists / Richman Brothers men's wear / Royal Optical / Shapes Active Wear / Soul Train of New York / Spare Change / SupeRx Drugs / The Card Cage / The Finish Line / Waldenbooks / Zales Jewelers

TREATS FOOD COURT:
Favorite Recipe / GNC / Gold Star Chili / Greek Isle / Original Cookie Company / Osogud Nuts, Cards & Gifts / Sbarro Italian Eatery

Promoted with the slogan Much More Than Stores, the repurposed retail center fared well in the early years. By 1989, there were forty-eight tenants. Unfortunately, the newness soon wore off. In 1993, there were forty-three tenants. This number had dropped to twenty-nine by 1996, when the struggling shopping center was sold at a sheriff's auction. 
Photo from The Cincinnati Enquirer [See Media Fair Use Rationale at end of article]