Sister center to Don-Mark Realty's SOUTH HILLS VILLAGE, MONROEVILLE MALL originally encompassed 1,014,800 leasable square feet. An outparcel convenience center, known as the ANNEX SHOPS, housed an additional 110,200 square feet. The focal point of the mall's lower level was its Ice Palace, an indoor ice arena. According to 1969 mall publicity releases, it was larger than the skating rink at New York City's Rockefeller Center.
A VINTAGE MONROEVILLE MALL TV COMMERCIAL:
This "Pop-Art Nouveau" TV spot, from 1969-1970, appeared over the Steel City airwaves soon after the mall was completed. Viewed today, it makes the Curator feel MIGHTY old and over the hill. Yes, this was considered new and provocative at the time!