A sweeping aerial view. In the lower left is the Disco Fair discount mart, which predated THE ESPLANADE mall in upper center. Along the right is the Ventura Freeway, also known as "The 101."
Photo from the Online Archive of California
a disclaimer
Although all mall articles and special features on this site have been thoroughly researched, we can not guarantee that all information is 100% accurate. We do our best with (sometimes) limited reference material. Contemporary newspaper write-ups are our primary source of information. These, and other materials, are listed at the end of each article.
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in the beginning (1917-1943)
Click on image to read about innovative retail facilities that led to the development of the post-war shopping center and mall.
TOY & MHoF Productions Present
A documentary which offers a contradictory viewpoint to the "all malls are dead or dying" declaration. A short history of the American shopping center and mall is also provided.
also from toy & mhof productions
A visual history of the American mobile home and the folk who lived in them, centering on the mid-20th century years.
statcounter
logos & trademarks
Mall logo and trademark images in various articles illustrate key moments in a mall's history. The images are not replaceable with free-use or public-domain images. The use of the images does not limit the copyright owners' rights to distribute the images in any way. Images are used for non-profit, informational purposes only and their use is not believed to detract from the original copyrighted images in any way.