Missouri's May Department Stores entered the discount mart field in January of 1970, with its Venture venture. Stores in the newly-christened chain averaged 116,000 square feet. Headquartered in the St. Louis suburb of O'Fallon, Missouri, Venture expanded into the Chicago market, with the acquisition of nineteen Turn-Style stores, in March 1978.
Operations were severed from the May Stores parent company in 1990. A move into Texas, beginning in July 1993, resulted in the chain operating one hundred and fourteen stores nationwide. However, competition from Kmart, Wal-Mart and Target took its toll.
The Texas stores were shuttered in 1997. A further effort to downsize was unsuccessful and the last locations went dark in April 1998.
VENTURE-ANCHORED SHOPPING MALLS:
*KENTUCKY OAKS MALL, Paducah, KY (1989)
*UNIVERSITY MALL, Carbondale, IL (1990)
Click on this link to view a vintage VENTURE TV commercial>