HULEN MALL
South Hulen Street and Overton Ridge Boulevard
Fort Worth, Texas

Maryland's Rouse Company developed Fort Worth's HULEN MALL in a joint venture with Cincinnati's Federated Stores, who operated the Dallas-based Sanger-Harris chain. The dual-level, fully-enclosed shopping complex was built on a 58.8 acre site, located 5.8 miles southwest of center city Fort Worth.

St. Louis' HOK (Hellmuth, Obata & Kassabaum) firm designed the original HULEN MALL, which encompassed 580,000 leasable square feet and eighty stores and services. A 3-level (227,000 square foot), Dallas-based Sanger-Harris, at the north end of the dumbell-design structure, opened for business May 5, 1977. The south anchor, a 2-level (150,300 square foot) Montgomery Ward, was dedicated with the bulk of the mall on August 4, 1977.

Charter HULEN MALL tenants included Oshman's Sporting Goods, Casual Corner, Magic Pan Creperie, The Limited, Luby's Cafeteria, The Gap, Cullum & Boren and Chick-Fil-A. A freestanding multiplex, the United Artists Hulen Cinema 6, was built in the southwest parking area in 1982. It was expanded, into the UA Hulen Cinema 10, in the late 1980s.

Retail rivals were aplenty in overmalled Dallas-Fort Worth. At the top of the list would have been RIDGEMAR MALL {4.4 miles northwest, in Fort Worth}, inaugurated in 1976. THE PARKS AT ARLINGTON {15.5 miles east, in Arlington} became a major competitor in 1988. The city's first mall, SEMINARY SOUTH CENTER {3.9 miles east, in Fort Worth}, had been dedicated in 1962. However, it had been outpositioned when the more upscale HULEN MALL opened for business.

Anchor rebrandings commenced when the Sanger-Harris store received a Houston-based Foley's nameplate, in July 1987. The second anchor alteration at HULEN MALL involved Montgomery Ward, shuttered in March 2001. The store space re-opened, as a Sears, March 21, 2002. The third HULEN MALL nameplate change occurred in September 2006, when Foley's was "Macy-ated".

Construction on a major enlargement of the shopping center had commenced in July 1993. A 2-level West Wing was built, which was anchored by a 3-level (230,000 square foot) Dillard's. A new parking deck was included in the construction project.

In all, 360,000 square feet, and forty stores and services, were added to the shopping hub. New inline tenants included Frederick's of Hollywood, Britches Great Outdoors, American Eagle Outfitters, Champs Sports, Chico's, Footaction USA and Body Shop International. The 12-bay Picnic Food Court now served diners on the mall's Upper Level.

The official dedication of the expansion, held August 24, 1994, was attended by Fort Worth Mayor Kay Granger and Dillard's Chairman William Dillard. HULEN MALL now housed 940,000 leasable square feet and one hundred and twenty stores and services.

News of a subsequent renovation surfaced in August 1998. A 144,000 square foot Nordstrom was proposed as a fourth anchor. The following March, plans for a fifth anchor, 130,000 square foot Lord & Taylor, were released to the press. This expansion would never be built.

Chicago-based General Growth Properties acquired the assets of the James Rouse Company in November 2004, with HULEN MALL being added to the GGP portfolio. On September 7, 2007, the existing 10-plex cinema re-opened as the Movie Tavern at Hulen Mall. The theatrical venue, which had been thoroughly remodeled, was now a state-of-the-art cinema, bistro and bar combination.

A bona fide renovation of HULEN MALL got underway in early 2011. The interior mallways were given new flooring and paint, with new furniture provided for the Picnic Food Court. On the exterior, a three-unit "outdoor dining component" was built along the east-facing front of the complex. The first new bistro, BJ's Restaurant & Brewhouse, opened its doors October 31, 2011. Abuelo's Mexican Food Embassy was dedicated March 5, 2012, followed by Red Robin Gourmet Burgers, on August 26, 2013.

Sources:

"Hulen Mall" article on Wikipedia
www.ggp.com (General Growth Properties)
Tarrant County, Texas property tax assessor website
The Dallas Morning News