In a circa-2014 physical layout, we see the expansion that was done to Boscov's in the mid-1990s. Moreover, the old Woolco structure, on the south end of the complex, has been been divided into Kohl's and Michaels stores.


FAIRLANE VILLAGE MALL
Pottsville-St. Clair and Tunnel Roads
Schuylkill County, Pennsylvania

Pottsville, Pennsylvania is located 97 miles northwest of Philadelphia and 45 miles northeast of Harrisburg. In 1973, construction commenced at a 17.8 acre site, lying 1.2 miles northeast of center city Pottsville. The parcel was located in a section of unincorporated Schuykill ["skookle"] County known as Norwegian Township.

FAIRLANE VILLAGE MALL was named after a model of Ford automobile sold by the dealership owned by the Seitzinger Brothers, who were also the developers of the mall. The shopping facility encompassed a single retail level and approximately 421,000 leasable square feet.

Reading Pennsylvania's Boscov's chain anchored FAIRLANE VILLAGE MALL. Their 2-level (110,000 square foot) store was dedicated August 13, 1974. Also anchoring the complex was a 1-level (79,900 square foot) Woolco discount mart.

Charter FAIRLANE VILLAGE tenants included A to Z Vacuum Cleaner Mart, Village Gift Shoppe, American Bank & Trust, Fashion Bug, Radio Shack, Waldenbooks, Singer Sewing Center, La-Z-Boy Showcase Shoppe, Zales Jewelers and the National General Corporation Fox Fairlane I & II Cinemas.

FAIRLANE VILLAGE MALL enjoyed its status as the only enclosed shopping hub in the region for only 2 years. CRESSONA MALL {4.6 miles south, near Cressona} opened in 1976. It was followed by SCHUYLKILL MALL {4.3 miles northwest, near Frackville} in 1980.

Woolco's January 1983 shuttering left the center with a sizable vacancy. This was filled in the summer of 1983, when a Johnstown, Pennsylvania-based Gee Bee discount mart leased the space. Gee Bee, owned by Johnstown's Glosser Brothers, operated twenty-three stores with the opening of the FAIRLANE VILLAGE location.

The Gee Bee chain was acquired by Columbus, Ohio-based Value City in April 1992, with most stores, including the FAIRLANE VILLAGE MALL location, being rebranded. In 1995, 94,000 square feet were added to the existing Boscov's, enlarging the store to 204,100 square feet. The mall now encompassed approximately 453,000 leasable square feet.

With the shuttering of all Value City stores, in November 2008, the mall was, once again, left with a sizable vacancy. The space was filled by two retailers. Wisconsin-based Kohl's opened, utilizing 57,800 square feet, on March 7, 2012. Michaels took the remaining 22,000 square feet, with their arts & crafts emporium making its debut on August 19, 2012.

Today, FAIRLANE VILLAGE houses forty-five tenant spaces, with an additional four outparcel slots. The mall was sold in October 2016, to a joint venture of Pottsville Commons and Pottsville Mall, Limited Liability Company.

Sources:

www.levinmanagement.com
http://schuylkillhistory.org
The Shenandoah Evening Herald
www.shopfairlanevillagemall.com
Schuylkill County, Pennsylvania property tax assessor website
"Gee Bee" article on Wikipedia
www.caryl.com