SUNSHINE MALL
South Ridgewood Avenue / US 1 and Ridge Boulevard
South Daytona, Florida

Plans for the first fully-enclosed shopping center in Greater Daytona Beach were formally announced in June 1969. The 8 million dollar SUNSHINE MALL would be built on a 40 acre tract, situated 3.3 miles south of downtown Daytona Beach.

Consisting of a single level of retail, SUNSHINE MALL was developed by a joint venture of St. Petersburg's Milton Pepper and the Connecticut Mutual Life Insurance Company. The complex was designed by Craig J. Gehlert & Associates and, when completed, encompassed 256,000 leasable square feet.

The mall was built in two stages. Phase One was comprised of a 1-level (115,000 square foot) Woolco discount mart, which opened September 30, 1970. Phase Two, a forty-three store mall, was added south of Woolco. Its first twenty stores were dedicated November 16, 1971.

Grand opening festivities were attended by local dignitaries, such as Dan O'Brien (Mayor of South Daytona), Richard Kane (Mayor of Daytona Beach), Ernest Casson (Mayor of Ormond Beach), Dan Wiggins (Mayor of Holly Hill) and Milton Pepper. Music and entertainment were provided by the Seabreeze Marching 100 and Marine Corps Color Guard. Patty Johnson, "Miss Sunshine Mall", cut the ceremonial ribbon.

Charter stores and services included Singer Sewing Center, Fremacs For Men, Allied Radio Shack, The Clothes Tree and Federal Bake Shop. A freestanding Pantry Pride supermarket made its debut November 18, 1971.

The Trans-Lux Inflight Twin Cine (Blue & Gold) Theatre was in business by December 1971. Stores and services open by early 1972 included Jolly Dip Ice Cream, Walgreen Drug and Fifth Avenue Cards.

Phase Three of the SUNSINE MALL project was to add a second anchor department store to the complex. Slated to be either a Mobile-based Gayfer's, Jacksonville-based May-Cohens or Charlotte-based Belk or Ivey's, this store was never built.

Commercial competitors of SUNSHINE MALL were DAYTONA MALL (1973) {3.5 miles northwest, in Daytona Beach} and VOLUSIA MALL (1974) {4.1 miles northwest, also in Daytona Beach}.

The shuttering of Woolco, in January 1983, resulted in 85,800 square feet of the store space being filled by a Framingham, Massachusetts-based Zayre discount mart. Apparently, the remainder of the building's area was leased as a Beacon Linens / Cannon Mills Outlet.

In 1984, the complex was given a minor renovation and was remarketed as a value-oriented shopping center. Its name was changed to DAYTONA BEACH OUTLET MALL. Details are sketchy, but it appears that the Zayre was short-lived. Its space was filled by a variety of tenants.

A Sears Outlet Store occupied 40,000 square feet between the late 1980s and 1994. A tele-servicing center opened, in 77,000 square feet, in June 1997. When this closed, an indoor roller rink was proposed but never came to fruition.

The shopping hub, which had not been entirely successful as DAYTONA BEACH OUTLET MALL, was given a second face lift. In April 1997 it became SUNSHINE PARK MALL. One of the later tenants of the old Woolco structure was Scratch & Dent World, circa-July 1999.

A freestanding indoor ice-skating rink was added to the mall site in late 1998. In 2003, the Woolco was nearly totally demolished. It was replaced by three structures housing Publix, Sunshine Liquors and Pro Support. Port Orange, Florida-based Clark Properties acquired the entire complex in 2004.

In the Twenty-tens, SUNSHINE PARK MALL housed tenants such as the aforementioned Publix. as well as Bealls Outlet, That One Fun Place, Duff's Buffet and the Daytona International Skateway (ice rink). There were also five buildings in the mall's periphery. The proprietor, Clark Properties, morphed into All Aboard Properties in December 2013.

Sources:

The Daytona Beach Morning Journal
The Daytona Beach Sunday News Journal
The Daytona Beach News-Journal
volusia county, florida property tax assessor website
http://www.sunshineparkmall.com
http://goallaboard.com/properties/sunshine-park-mall


FAIR USE OF SUNSHINE MALL IMAGES:

The graphics from The Daytona Beach Morning Journal illustrate a key moment in the mall's history that is described in the article. The images are of lower resolution than the originals (copies made would be of inferior quality). The images are not replaceable with free-use or public-domain images. The use of the images does not limit the copyright owners' rights to distribute the images in any way. The images are being used for non-profit, informational purposes only and their use is not believed to detract from the original images in any way.