The Evolution of The Shopping Mall:
The Evolution of The Shopping Mall:
In the early 1960s, shopping mall exterior design was morphing toward a Moorish Modern motif. The accompanying interior decor style was known as Mediterranean. There were lots of arches. By the mid-1960s, many public buildings were featuring shake-shingled Mansard roof lines, as well.
The early '60s-to-early '70s Moorish-influenced style, demonstrated by the circa-1971 Marshall Field & Company at Chicagoland's WOODFIELD MALL. The second drawing depicts a mansard-roofed structure. These were built in the years between 1965 and 1975.
1970s BRUTALIST
By the dawn of the 1970s, a new movement was well underway in the design and construction of shopping malls and their associated buildings. Referred to today as '70s Brutalist, the style had had its beginnings as far back as the mid-1950s. Exteriors were stark, concrete caisson-like hulks, with few windows.
Two examples of '70s Brutalist style. First, we have the circa-1972 Pogue's at Greater Cincinnati's NORTHGATE MALL. Next in line is the circa-1971 Joske's at Austin's HIGHLAND MALL.
Starting in the mid-1960s, and continuing into the 1970s, the Mediterranean (a.k.a. Spanish) style was very much in vogue. Mediterranean decor emulated the interior design of dwellings in Spain, Greece and Italy. Lots of rich, dark woods were used, with ornate carvings. Geometric patters, ceramic tile and wrought iron were used extensively.
The popular color palette of the time was often called Earth Tone. Green, red, yellow and -above all- orange carried the day. Shopping mall interiors would be done darkly, with Earth Tone colors, and had very little -if any- natural lighting.
Above and below we are examples of Mediterranean interior design.
Drawing from John S. Griffith & Company
These renderings depict store fronts in Oxnard, California's THE ESPALANADE mall, which opened for business in 1970.
Drawing from John S. Griffith & Company
In the late '70s, shopping mall architecture evolved away from the concrete bunker-like exteriors and dimly-lit interiors of the previous era. With the new Post Modern style, malls featured bright, sky-lighted interiors, pastel color schemes and snazzy exterior details...vaguely reminiscent of classic architecture.
Two examples of Post-Modern architecture, as it was applied to mall-based department stores. In the first rendering is the original Dillard's at Baton Rouge's CORTANA MALL, which was officially dedicated in 1976. The rendering directly above depicts the Dillard's that anchored Tulsa's WOODLAND HILLS MALL, which also opened its doors in 1976.
Facts and Figures About America's Mid-20th Century Shopping Malls.
THE LARGEST:
*In 2025, the largest shopping mall in the United States is MALL OF AMERICA, in Bloomington, MN. It encompasses 2,942,000 leasable square feet, or a total floor area of 5,400,000 square feet.
LARGEST MALLS LISTS:
The first two lists were compiled using Dual Anchor Shopping Centers 1952-1965 (Richard Longstreth) as a source. The information included therein was culled from local newspapers, Womens Wear Daily and The Directory of Shopping Centers in the United States and Canada, 5th Edition (1962). The last three lists were put together myself, using info provided by various shopping mall real estate investment trusts and other sources.
IN 1956:
1. OLD ORCHARD CENTER [1,079,000 leasable square feet], Skokie, IL
2. NORTHLAND CENTER [1,040,200 leasable square feet], Oakland County, MI
3. ROOSEVELT FIELD CENTER [902,900 leasable square feet], Nassua County, NY
4. SOUTHDALE CENTER [810,000 leasable square feet], Edina, MN
5. GULFGATE SHOPPING CITY [800,000 leasable square feet], Houston, TX
MID-ISLAND PLAZA [800,000 leasable square feet], Nassau County, NY
IN 1960:
1. GARDEN STATE PLAZA [1,340,000 leasable square feet], Paramus, NJ
2. LLOYD CENTER [1,200,000 leasable square feet], Portland, OR
3. NORTHLAND CENTER [1,158,500 leasable square feet], Southfield, MI
IN 1968:
1. ROOSEVELT FIELD MALL [1,485,000 leasable square feet], Nassau County, NY
2. NORTHWEST PLAZA [1,474,500 leasable square feet], St. Ann and Bridgeton, MO
3. CINDERELLA CITY MALL [1,350,000 leasable square feet], Englewood, CO
4. GARDEN STATE PLAZA [1,340,000 leasable square feet], Paramus, NJ
IN 1973:
1. ROOSEVELT FIELD MALL [2,000,000 leasable square feet], Nassau County, NY
2. WOODFIELD MALL [1,787,700 leasable square feet], Schaumburg, IL
3. NORTHWEST PLAZA [1,474,500 leasable square feet], St. Ann and Bridgeton, MO
4. METROCENTER MALL [1,391,000 leasable square feet], Phoenix, AZ
5. CINDERELLA CITY MALL [1,350,000 leasable square feet], Englewood, CO
IN 2025:
1. MALL OF AMERICA [2,942,000 leasable square feet / 5,400,000 square feet of floor area], Bloomington, MN
2. AMERICAN DREAM [2,900,00 leasable square feet / 4,800,000 square feet of floor area], Bergen County, NJ
5. DEL AMO FASHION CENTER [2,608,000 leasable square feet], Torrance, CA
First & Foremost
MALLS IN GENERAL:
*Seattle's NORTHGATE CENTER (1950-2019) is widely considered to be the first suburban-style shopping mall in the nation. It was the first with a pedestrian concourse flanked by stores and the first to be anchored by a large department store branch (Seattle's The Bon Marche).
*In the 1950s, and '60s, it was typical for a mall-type shopping hub to be promoted as a "Center," "Square," "Plaza," "Shopping City" or "Shopping Park". The first shopping complex in the United States to be officially promoted as a mall was Los Angeles County's WHITTIER DOWNS MALL, which opened in August 1955. The nation's first major retail hub to be officially promoted as a mall was Paramus, New Jersey's BERGEN MALL. This facility opened in November 1957.
*America's first 2-level shopping mall was Framingham, Massachusetts' SHOPPERS' WORLD (1951-1994).
*The first regional-class, fully-enclosed, 2-level shopping mall was Edina, Minnesota's SOUTHDALE CENTER. Its grand opening was held in October 1956.
*The earliest 2-anchor shopping malls in the nation were WESTGATE CENTER, Fairview Park, Ohio (bi-anchored in April 1954); PARK FOREST COMMERCIAL CENTER-PARK FOREST PLAZA, Park Forest, Illinois (bi-anchored in March 1955) and CROSS COUNTY CENTER, Yonkers, New York (bi-anchored in September 1955).
*The earliest 3-anchor shopping mall was Mount Prospect, Illinois' RANDHURST CENTER, which was dedicated in August 1962.
*With the completion of its J.C. Penney department store in August 1966, St. Ann and Bridgeton, Missouri's NORTHWEST PLAZA became the nation's first 4-anchor shopping mall.
*Phoenix, Arizona's METROCENTER was the first 5-anchor shopping mall in the United States. The complex opened for business in October 1973.
SHOPPING CENTER CINEMAS:
*The Northgate Theatre, America's first shopping mall movie house, was dedicated on September 28, 1951, at Greater Seattle's NORTHGATE CENTER.
*Cinema I & II, at Peabody, Massachusetts' NORTHSHORE CENTER, was America's first mall multiplex. It was built as an outparcel of the existing shopping center and showed first features on May 29, 1963.
*The AMC SixWest, the nation's first shopping mall six-plex, opened for business on January 22, 1969. The venue was located in Omaha's WESTROADS MALL.
MISCELLANEOUS MALL FACTS:
*The earliest shopping center parking garage in the USA was dedicated at Kansas City, Missouri's COUNTRY CLUB PLAZA in April 1923. PARKINGTON CENTER, in Arlington, Virginia, was the first retail complex in the nation to be built around a parking garage. Its original stores opened between November 1951 and August 1952.
*The shopping mall food court -as we came to know it- was developed over several years. Early prototypes existed as far back as the mid-1960s, at California's SUNVALLEY CENTER and Greater Philadelphia's PLYMOUTH MEETING MALL. The culinary complex that defined the term "food court" was Pic-Nic In The Park. It opened, in New Jersey's PARAMUS PARK, in March 1974.
In the following write-up, we'll explore five American malls; each built as single entity, each later combined with a neighboring shopping center to form one mega mall. Written out as as equations, it all went something like this...
1. King of Prussia Plaza + Court At King of Prussia = King of Prussia
2. Valley Fair Center + Stevens Creek Plaza = Westfield Valley Fair
3. Del Amo Center + Del Amo Fashion Square = Del Amo Fashion Center
4. Scottsdale Fashion Square + Camelview Plaza = a much larger Scottsdale Fashion Square
5. Greece Towne Mall + Long Ridge Mall = Mall At Greece Ridge (Center)
After reading through the section, some readers may wonder why Southern California's SOUTH COAST PLAZA is not featured. This shopping hub -and the former CRYSTAL COURT mall next door- were connected by the outdoor "Bridge Of Gardens" walkway in the year 2000.
However, the two malls are not presently linked via an enclosed concourse. Hence, they are, in essence, two individual shopping complexes operated as one. The key words here are "connected via a fully-enclosed concourse."
Our first MERGED MALL is located in Pennsylvania's Delaware Valley...
Photo from Malls of America Blogspot
KING OF PRUSSIA PLAZA
West Delkalb Pike / US 202 and North Gulph Road
Montgomery County, Pennsylvania
Bloomingdale's was one of three high-end anchors at the COURT AT KING OF PRUSSIA mall. The complex was built as an upscale counterpart of the middle market KING OF PRUSSIA PLAZA next door.
COURT AT KING OF PRUSSIA
West Delkalb Pike / US 202 and Goddard (Mall) Boulevard
Montgomery County (Town of Upper Merion), Pennsylvania
By the late 1970s, a second mall was being planned to serve as an upscale auxiliary to KING OF PRUSSIA PLAZA. A 39-acre tract, located adjacent to- and northeast of- the complex, was prepared for construction, which got underway in November 1979.
COURT AT KING OF PRUSSIA was also developed by the Philadelphia-based M.A. Kravitz / Kravco Company. The 2-level, fully-enclosed complex was dedicated with a lavish celebration held on August 2, 1981. Singer-actress-comedienne Carol Channing officiated at the grand opening and cut the ceremonial, rhinestone-studded, ribbon. Fashion luminaries Bill Blass, Calvin Klein and Oscar de la Renta were also on hand, with music provided by the Bainbridge Brass Quintet.
The new mall enveloped 902,000 leasable square feet and 125 stores and services. It was anchored by a 3-level (248,000 square foot), New York City-based Bloomingdale's, 3-level (210,000 square foot), New York City-based Abraham & Straus, and a 3-level (256,000 square foot), Newark, New Jersey-based Bamberger's. Inline stores and services included Brookstone, American Vision, Spectrum Showcase and Henry Birks & Sons Jewelers.
Shopping options in the vicinity of the KING OF PRUSSIA MALLS included PLYMOUTH MEETING MALL (1966) {5.7 miles northeast, in Montgomery County}, EXTON SQUARE MALL (1971) {12.8 miles southwest, in Chester County}, MONTGOMERY MALL (1977) {11.9 miles northeast, in Montgomery County} and WILLOW GROVE PARK MALL (1982) {14.5 miles northeast, also in Montgomery County}.
The first anchor rebranding at the COURT mall transpired on October 5, 1986, when Bamberger's was rebranded as a Macy's. By the early 1990s, the COURT mall had become hemmed in, with no room for expansion. The economy was booming, with a greater demand for luxury goods. Kravco decided to change the marketing focus at the older mall next door, which was now officially known as PLAZA AT KING OF PRUSSIA. It would be remade into an even more upscale shopping venue than the COURT property.
A 185 million dollar renovation of PLAZA AT KING OF PRUSSIA was announced in March 1993. This would add 414,000 leasable square feet in a new South Wing. As a facet of the coming renovation, J.C. Penney had relocated into the old Gimbels-Stern's store in November 1992. With this move completed, the south section of the circa-1963 mall was demolished.
The new South Wing housed 120 stores and services. Three top-tier anchors were built; a 3-level (225,000 square foot) Nordstrom, 2-level (120,000 square foot) Lord & Taylor and 3-level (138,000 square foot) Neiman Marcus. A newly-refurbished PLAZA opened on November 2, 1995. It now sported six anchors, two large parking structures, stretched for 1,680,000 leasable square feet and featured over 240 stores and services.
In September 1995, John Wanamaker's PLAZA store was rebranded as an Arlington, Virginia-based Hecht's, an operative of St. Louis-based May Department Stores. Abraham & Strauss, in the COURT mall, had been rebranded by Philadephia-based Strawbridge & Clothier on March 7, 1988.
As a result of a July 1996 rebranding of the PLAZA Hecht's, by Strawbridge's, there were two "Strawbridge's" operating in the KING OF PRUSSIA COMPLEX. The COURT mall Strawbridge's was shuttered on January 27, 1999.
By 1997, the PLAZA complex was being promoted as KING OF PRUSSIA MALL. A new theatrical venue was built in its northwestern periphery. The first features at the United Artists King of Prussia 16 were shown on April 21, 2000. The cinema was eventually expanded with an IMAX auditorium. It became a Regal property in 2002.
Penn Fruit Audobon was the first structure built at the mall site. The supermarket, designed by Victor Gruen, opened for business in October 1955. It included a small group of inline stores.
Photo from Progressive Architecture magazine
A pre-construction rendering shows how a completed BLACK HORSE PIKE CENTER would be configured. The open-air mall would be built adjacent to the existing Penn Fruit Audobon strip center.
J.C. PENNEY / F.W. WOOLWORTH (with luncheonette) / E.J. KORVETTE (with Furniture & Carpet Center and Tire Center) / THRIFT DRUG (with luncheonette) / Albert Sbar Toys, Crafts & Hobbies / Barto The Clown Circus Goodies / Bond Clothes / Burt's Shoe Repair / Clean, Incorporated / Dairy Maid Candies & Cards / Deli-Fair Delicatessen / DoNut Shops of New Jersey / Father & Son Shoes / Fairview Cleaners / Frank Yacovone / Gilbert & Milton Hair Stylists / H.L. Klion, Incorporated / Haddon Towne Togs / Horn & Hardart retail store / Jackman's Store for Men & Boys / Loft's Candies / Polly Brothers Company sporting goods / Ritchey's Gift Shop / Regal Shoes / Neiberg Delicatessen / Mae Moon / Mill Mart / Miles Shoes / Scola Center Barber Shop / Sherwin-Williams Paints / Speed-Wash Laundermat / The Fashion Bug / Woody's Boot Shop / Wurlitzer Organ Studio
Original photo from www.bing.com
The AUDOBON CROSSINGS WalMart. Its construction was aided by a 1.2 million dollar "roadway improvement" grant from the Delaware River Port Authority.
Photo from www.loopnet.com
AUDOBON COMMONS houses an Acme Savon supermarket and pharmacy. The store opened -in the mid-1950s- as the Penn Fruit grocery seen above.
Photo from http://acmestyleblog.blogspot.com
Black Horse Pike and West Nicholson Road
Camden County (Borough of Audubon), New Jersey
In the early 1950s, the J.C. Penney chain was based in New York City. The retailer had begun to expand operations from the central city to the suburbs, with early shopping center stores opening at Columbus, Ohio's TOWN & COUNTRY CENTER (1950), Memphis, Tennessee's POPLAR HIGHLAND PLAZA (1952) and Sacramento's COUNTRY CLUB CENTRE (1952).
These were "dry goods only" operations, encompassing between 8,000 and 60,000 square feet. They carried lines of men's and women's apparel, fashion accessories, linens and the like. With the 1960s came a new concept. J.C. Penney decided to build full-line stores in suburban malls and strip centers, to compete with rivals Sears and Montgomery Ward.
These New Generation Penney's stores would offer the aforementioned soft lines, but also sell furniture, sporting goods, paint, hardware, appliances and electronics. Stores often included a restaurant or snack bar, beauty salon, portrait studio, optical department, garden center and an attached, or freestanding, Auto Center.
BLACK HORSE PIKE CENTER was developed by Philadelphia's M.A. Kravitz Company and designed by George W. Neff & Associates, of Philadelphia. A groundbreaking was held on October 11, 1960, at a 33-acre site, located 4.9 miles southeast of Center City Philadelphia.
BLACK HORSE PIKE CENTER was soon outclassed by several large interior malls built in its vicinity. These included CHERRY HILL MALL (1961) {4.8 miles northeast, in Camden County}, MOORESTOWN MALL (1963) {7 miles northeast, in Burlington County}, ECHELON MALL (1970) {5.2 miles southeast, in Camden County} and DEPTFORD MALL (1975) {3.9 miles southwest, in Gloucester County}.
The BLACK HORSE PIKE property persevered, but was dealt a blow when its Korvettes went bust in February 1980. It was followed by a 1-level (85,000 square foot) Woolco, which held its grand opening October 7, 1981. This turned out to be a poor replacement, as this chain folded in January 1983. On October 3, 1985, a Braintree, Massachusetts-based Bradlees discount mart was dedicated.
This store lasted until March 2001. J.C. Penney went dark in July of the same year. Woolworth had shut down in July 1997. By the early 21st century, there were only twelve BLACK HORSE PIKE stores in operation. These included Fashion Bug, First Union Bank, J.R. Dollar Store, East Coast Furniture Liquidators, Radio Shack, Lucky Star Chinese Buffet, a Subway sandwich shop and US Post Office.
The owners of the property, Pennsylvania's Wolfson Verrichia Group, decided that a complete reconstruction of the aging shopping center was in order. An adjacent (110,000 square foot) cluster of stores, anchored by an Acme supermarket, would also be redeveloped. Original sections of BLACK HORSE PIKE CENTER were razed in 2004, with the groundbreaking for a new complex held on September 14.
Years later, several AUDOBON CROSSING stores had been shuttered. Their area was gutted and expanded into space for new retailers. A (25,000 square foot) Ross Dress For Less and (23,000 square foot) Marshalls welcomed their first shoppers on October 7, 2017.
Sources:
The Courier-Post (Camden, New Jersey)
http://www.departmentstorehistory.net
http://www.boroughofaudubon.com
http://www.retailtraffic.com
www.philly.com
http://theretrospect.com / "Audubon Shopping Center's Opening"
Sears became the first store to open at HANCOCK CENTER, in October 1963. It was joined by the first shopping-mall-based Dillard's, in February 1964.
Photo from Sears, Roebuck & Company Annual Report 1963
Among the mall's thirty-four stores and services was Snyders-Chenards, a local ladies ready-to-wear shop. The opulently-appointed store, the chain's third branch, was decorated in a "contemporary Mediterranean flavor."
Drawing from the Homart Development Company
The original ATX shopopolis spanned approximately 475,000 leasable square feet. There was free parking for 2,500 autos.
SEARS (with Coffee Shop and freestanding Auto Center) / DILLARD'S (with Beauty Salon) / G.C. MURPHY 5 & 10 (with luncheonette) / H-E-B supermarket / Austin Sewing Machine & Supply / B.C. Rogers Optical Salon / Baker's Qualicraft Shoes / Barefield's Sports Center / Comal Cottons / Corrigan's Jewelers / El Chico Restaurant / Hancock Center Barber Shop / Hi-Fi Imports / Manuel Hall's Hancock Center Beauty Salon / Merritt, Shaefer & Brown men's wear / Richardson's Shoes / Richman Brothers men's wear / Sommers Rexall Drug (with luncheonette) / Snyders-Chenards ladies' wear / Sweet One-Hour Dry Cleaners / The Swiss Colony / The Viking House Swedish Bakery & Gift Shop / The Wig Shop / Town Hall Community Center (Lower Level) / Wyatt's Cafeteria / Zale's Jewelers
HANCOCK CENTER, as it was configured following its first major renovation, which was done in 1991. The southeast store block has been bulldozed and the inner Courtyard stripped of its flora, fauna and fountains. The complex now spans around 431,000 leasable square feet.
The early '90s renovation of HANCOCK CENTER failed to revitalize the complex. It was demalled in 1997. Structures outlined in blue were retained from the original facility. The reconfigured power center now covered approximately 410,400 leasable square feet and contained thirty-three stores and services.
Original graphic from www.regencycenters.com / Regency Centers
East 41st and Red River Streets
Austin, Texas
Noteworthy as Austin's first mall-type shopping complex, HANCOCK CENTER was the second mall built by Chicago-based Homart Development (the first being Fort Worth's SEMINARY SOUTH CENTER). HANCOCK CENTER was constructed on 34.2 acres, located 2 miles northeast of the Texas State Capitol.
A lawsuit was filed, protesting the sale of public property without a referendum having been held. The issue was put to a vote in February 1962, with Homart prevailing. Construction of HANCOCK CENTER was soon underway. Bartlett Cocke & Associates, of San Antonio, designed the mall-to-be. A freestanding Sears Auto Center became the first operational tenant, on May 1, 1963.
The close proximity of HIGHLAND MALL caused HANCOCK CENTER to begin a slow decline. Hemmed-in by its location on a small 34-acre site, the complex was expanded only once. H-E-B doubled its size, with a 30,600 square foot northern extension, during the late 1970s. At this time, Homart sold HANCOCK CENTER to the Kingsmere Corporation.
Dillard's was shuttered in early 1990. Phar-Mor Drug renovated the building and opened for business on November 21, 1991. The Kingsmere Corporation sold the mall in April 1990, with the buyer being Bethesda, Maryland's Interstate Equities. They initiated a 10 million dollar renovation in June 1991. A 42,000 square foot block of stores was demolished. Remaining exteriors were spruced-up and fountains and flower beds of the original mall removed.
Unfortunately, the shopping center did not enjoy a renewal and slipped into decline once again. A new owner, the Dallas-based Pacific Retail Trust, came on the scene in 1996. A second renovation commenced in February 1997. This time, over 143,000 square feet of retail area was knocked down.
The existing Sears, its freestanding Auto Center, the original H-E-B structure and a two small sections of stores were retained and remodeled. A (90,200 square foot) H-E-B Superstore was built, along with three open-air store blocks. The new H-E-B debuted on March 21, 1998. The remainder of the new power plaza was dedicated soon after.
HANCOCK CENTER now encompassed 410,400 leasable square feet and housed stores such as Petco, 24 Hour Fitness and Bath & Body Works. The assets of the Pacific Retail Trust were acquired by Jacksonville, Florida-based Regency Centers in September 1998.
Sources:
The Statesman (Austin, Texas)
The Austin History Center
https://www.hancockna.org / "Hancock Neighborhood Association; Preserving the Hancock Neighgborhood in Austin, Texas" / Jalaane Levi-Garza and Louis Pauls / September 2011
Austin Chronicle / Feb 14, 1997 / "Hancock Center, R.I.P. : Everything Old Is New Again at 41st & I-35" / Mike Clark-Madison
http://companies.jrank.org
http://www.ci-austin.us
http://www.regencycenters.com / Regency Centers (website on Internet Archive Wayback Machine)
http://www.austinmonthly.com
http://articles.latimes.com