Eugene's Valley River Center


VRC opened, as the state's first fully-enclosed mall, in August 1969. 
Photo from Potter Manufacturing Company / Sky View Photo - Eugene


A vintage view of the center's Center Court. A storefront for Memory Lane is seen on the right.  
Photo from Smith-Western, Incorporated / Morton Luman 


The North (Penneys) Wing was flanked by stores such as Partycard Hallmark, Mode O'Day, Fabric House, Hardy Shoes and Petries. 
Photo from Smith-Western, Incorporated / Morton Luman