The expanded and renovated shopping center, circa-1985. A 2-level North Wing (in gray) was completed in 1981, which included a new J.C. Penney. The west anchor, originally Rike's, was also enlarged and rebranded. A Food Court was installed in the center of the complex in 1985. With these changes, SALEM MALL encompasses around 817,000 leasable square feet, with a retail roster of one hundred and ten stores and services.


The mid-1980s Shillito Rikes trademark. When all Shillito's and Rike's stores were rebranded in June of 1982, the logo read "Shillito/Rike's". The "/" and apostrophe had been dropped for this newer graphic.