Mr. Rouse's next endeavor would be to attempt to revive the declining downtowns of America's large cities that Post-War suburbanization and the malling of the nation had created.

His first "festival marketplace" was dedicated in Boston in August 1976. FANEUIL HALL MARKETPLACE, an urban renewal redevelopment of an eighteenth century public market, was an astounding success. Other such marketplaces and downtown shopping malls followed.