An aerial of the shopping center, with the twin-screen Cinema I & II at top center. This venue was the nation's third "shopping mall multiplex".
Photo from / David Gwynn

The exterior of the complex; which was the third shopping mall developed by the James W. Rouse Company. Much to Mr. Rouse's chagrin, the Asheville-based The Bon Marche was only in business for a few years after the mall's 1959 debut. The vacant store space was eventually taken by Charlotte-based Ivey's.
Photo from / David Gwynn

The Central Mall at CHARLOTTETOWN. Rouse & Company's second fully-enclosed complex was decked-out with flora, fauna and a fountain. There were also Googie-style, rocketship-shaped bird aviaries and a S & W Silver Grill snack bar.
Photo from Malls of America Blogspot

In a late 1960s view of the Central Mall area, a stairway ascending to the upper level S & W Cafeteria may be seen. An Ivey's nameplate appears in the background.
Photo from Ruth Burts Interiors