NATICK MALL
Worcester Road and Speen Street
Natick, Massachusetts
The second shopping mall in the GOLDEN TRIANGLE was developed by S.R. Weiner and dedicated April 27, 1966. The fully-enclosed NATICK MALL sat on a 52 acre plot at the intersection of Worcester Road / State Route 9 and Speen Street.
Originally encompassing 725,000 leasable square feet, the single level center was built between two freestanding department stores; a 2-level (140,000 square foot), Boston-based Filene's and 2-level Sears. There were twenty-five inline stores, including F.W. Woolworth, Boston Baby, Hot Shoppes Cafeteria, Fanny Famer Candies and Brigham's Ice Cream.
The mall's major competitor, SHOPPERS' WORLD (1951) [September 2008 archive] was located less than a half mile west, just over the Framingham corporation line. The next retail rival was MALL AT CHESTNUT HILL (1974), in Newton. Then came ATRIUM MALL (1989), also in Newton, and SOLOMON POND MALL (1996), in Marlborough.
Boston Baby, one of the mall's two junior anchors, closed in the early 1980s. Its space was sectioned into twelve smaller store spaces; two of which being The Gap and My Store For Levis. A small Food Court was also installed.
Hot Shoppes Cafeteria, a charter tenant, had morphed into a York Steakhouse by the late-1970s. This business closed in 1985. Its area became new inline stores, such as J. Jill and Land's End, with the mall now housing fifty stores and services.
A major renovation was started in 1990, which was to include the addition of Jordan Marsh and Lord and Taylor anchor stores. Moreover, the mall proper was to be fitted with a second retail level.
As a first phase of the project, the existing Filene's was expanded into a 210,000 square foot store, with a new facade on two sides. Its grand reopening took place November 1, 1991.
The mall renovation project was halted in May 1992, when Chicago-based Homart Development bought NATICK MALL and the adjacent SHOPPERS' WORLD. A new plan was formulated, whereby both malls would be demolished. The larger SHOPPERS' WORLD property was to become an exclusive, bi-level, fully-enclosed mall, with the NATICK property being rebuilt as an open-air power center.
However, Filene's, who had just expanded and renovated their store at NATICK MALL, was reluctant to build a new store at the proposed SHOPPERS' WORLD. Homart decided to reverse the plan, reconstructing SHOPPERS' WORLD as a power center, while rebuilding NATICK into a superregional interior mall.
Tenants at NATICK MALL moved into vacant space at SHOPPERS' WORLD. In June 1993, the NATICK property was demolished, with only its Filene's left standing. A new, 1.1 million square foot, bi-level structure was erected. In addition to Filene's, it was to be anchored by a 2-level (190,000 square foot) Sears, 2-level (115,000 square foot) Lord and Taylor and 3-level (210,000 square foot) Jordan Marsh.
This was a new location for the Jordan Marsh "spaceship store" at SHOPPERS' WORLD, which had opened in 1951. The new NATICK operation was the eighteenth store in the chain and would turn out to be the last Jordan Marsh ever built. The store was "Macy-ated in 1996.
Encompassing over 200 stores, the new NATICK MALL was dedicated October 12, 1994. The 150 million dollar center, now the dominant mall in Boston's "MetroWest" suburbs, included an 11-bay Food Court and three parking garages. During its acquisition of Homart Development in 1995, Chicago's General Growth Properties added NATICK MALL to its property portfolio.
With the recently-expanded shopping center occupying all available space on the land parcel, GGP decided to purchase the 16 acre, Wonder Bread baking plant, on the north side of the property.
The 283,000 square foot factory, built in 1964, was demolished in September 2004, in anticipation of a major expansion of NATICK MALL. After a great deal of controversy and community opposition, work -on Phase One of the mall expansion- started August 30, 2005.
The first phase of the bi-level addition encompassed 550,000 square feet. Two anchor stores were built; a 2-level (144,000 square foot) Nordstrom and 2-level (112,000 square foot) Neiman Marcus, along with eighty inline stores.
The north parking structure of the circa-1994 mall had been demolished. It was replaced by two underground parking decks, built beneath the new Nordstrom / Neiman Marcus Wing, along with a sixth parking structure, located at the northwest of the mall complex.
The official grand opening of the Phase One addition was held September 6, 2007. The Neiman Marcus and Nordstrom locations opened September 15. The mall now encompassed 1,705,000 leasable square feet with over 270 stores and services. It assumed the position of the largest shopping mall in New England.
During the construction process, two anchor store rebrandings had taken place. On September 9, 2006, Filene's was "Macy-ated, resulting in a vacancy at the old Jordan Marsh / Macy's. This store reopened as a J.C. Penney March 4, 2007.
Likewise, a heated controversy had erupted when GGP bestowed a new name on the shopping center. It became known as simply "NATICK" on November 17, 2006. The city of Natick, concerned about the confusion that would result with a similarly-named city and shopping mall, implored the proprietors to cease and desist.
The mall's official moniker reverted to NATICK MALL on January 18, 2007. An all-new title, NATICK COLLECTION, was unveiled February 20, 2007.
The second phase of the NATICK COLLECTION expansion was completed in mid-2008 and entailed the addition of the 12-story, NOUVELLE AT NATICK condominiums. The two hundred and fifteen unit, luxury living project was to be the first mixed-use residential development directly connected into a retail mall.
A third expansion phase, the PROMENADE AT NATICK COLLECTION, is an open-air, lifestyle component, featuring a Cheesecake Factory, Maggiano's Little Italy and 2-level Crate and Barrel. This latest augmentation of mall space will be completed in November 2008.
Lastly, a fourth -and final- phase of expansion entails the construction of a ten-to-twelve story luxury hotel, which will be situated east of the J.C. Penney. Construction is expected to get underway in the spring of 2009.
Sources:
Craig Brickey, former "Mass" resident
"Original Natick Mall" video by "BlizzyTiger"
"Natick Collection" article on Wikipedia
"Framingham-Natick Retail / Justin Tardiff webmaster
www.labelscar.com
www.ggp.com