WEST TOWN MALL
Kingston Pike / US 11 and 70 and Morrell Road
Knoxville, Tennessee
As Chattanooga was opening its first interior mall in early 1972, Knoxville was preparing theirs for completion, as well. Plans for an enclosed shopping mall for Knoxville and its environs were announced in 1965. After many hurdles were overcome, construction finally commenced 5 years later.
Designed by Knoxville architects Robert Kahn and Ralph Biernbaum, WEST TOWN MALL was developed by a joint venture of Oliver Smith, Junior, Dr. John Montgomery and Mrs. P.A. McGinnis. The single-level, 600,000 square foot complex was constructed on 70 acres, 8 miles west of downtown Knoxville.
Original anchors were a 2-level (161,200 square foot) J.C. Penney, 2-level (178,500 square foot), Knoxville-based Miller's and 2-level (73,000 square foot), Alcoa, Tennessee-based Proffitt's.
The Proffitt's location, the first suburban store in the chain, became the company's new flagship. A 2-level (173,900 square foot) Sears came inline several months after the mall proper was dedicated on August 2, 1972
Among the seventy charter tenants at WEST TOWN were Frankenberger's apparel, M.S. McLellan for Men, Kimball's Jewelers, Gateway Books, J. Riggings apparel, Spencer Gifts, Record Bar, Morrison's Cafeteria, Merle Norman Cosmetics and Hamilton National Bank.
Outparcel structures included a Penney's Auto Center, Sears Auto Center, Miller's Auto Center, A & P supermarket, twin-screen West Town UltraVision Theatre and (eventually) the Westview Towers apartment complex.
WEST TOWN was an instant success. It did not encounter a retail rival until EAST TOWNE MALL opened, in 1984.
The first anchor rebranding at WEST TOWN took place in 1987, when Miller's became an Allentown, Pennsylvania-based Hess's. This store was shuttered in 1992. On November 4, 1993, Dillard's opened in the space, which had been enlarged to 243,000 square feet.
A major expansion of the mall had been announced in 1990, with site preparation underway by March 1992. When completed, a new thirty-two store wing was anchored by a 2-level (147,000 square foot) J.C. Penney and 2-level (144,000 square foot), Birmingham-based- Parisian. Penney's opened their new store at the mall July 9, 1994; Parisian on September 12, 1994.
Proffitt's, enlarged to 113,000 square feet over a 3 year period, held a grand re-opening September 17, 1995. Sears increased the size of their store to 182,100 square feet and built a new Auto Center (west of the previous one). Moreover, the Food Court -fashioned out of the former Frankenberger's some years before- had new space added.
A second phase of expansion involved the original -vacated- Penney's. During 1994, its lower level had been carved into an extension of the East mall corridor and eleven smaller stores. In May 1997, construction commenced on an 80,000 square foot Regal Cinema and FunScape family entertainment center.
These were built on top of the lower level of the old Penney's (the original upper level of the store had been removed). The new 9-plex / FunScape opened November 6, 1998 (it was to close eventually). A 6-level parking garage was included in the project.
With the completion of construction, WEST TOWN now encompassed 1,332,000 leasable square feet. It surpassed Chattanooga's 1,145,000 square foot HAMILTON PLACE MALL as the largest enclosed shopping center in Tennessee.
WEST TOWN had been acquired by the Youngstown, Ohio-based DeBartolo Realty Group in April 1991. In August 1996, DeBartolo merged with the Indianapolis-based Simon Property Group, forming the Simon DeBartolo Group. This title was used until 1998, when the company officially reverted to the original Simon Property Group heading.
Back at WEST TOWN, changes were in the making. TURKEY CREEK, a new lifestyle center, came along in 2004, providing retail rivalry. Also, stores in the Proffitt's chain, including the WEST TOWN location, were rebranded by Charlotte-based Belk in July 2005.
Belk also bought out Parisian 2 years later. After some shuffling of merchandise, the old Proffitt's became a Belk Women's Store...the previous Parisian, a Belk Men's, Children's and Home Store. The newly-reconfigured WEST TOWN Belks were dedicated September 12, 2007.
Sources:
Comment post by Brian
"West Town Mall" article on Wikipedia
Cinema Treasures
http://www.simon.com/www.metropulse.com / "It's A Mall, Mall, Mall, Mall World" / Jack Neely
www.weeklywire.com / "Deconstructing The Mall" / Joe Tarr
Knoxville News Sentinel