The complex, known as RIVER ROADS MALL since the 1970s, was given a floor-to-skylight renovation in the mid-1980s. J.C. Penney had been expanded into a full-line store in 1972, but closed in 1983. It was revived, as a J.C. Penney Outlet, as part of the mall's 1980s revitalization. Dillard's, who rebranded the Stix chain in April 1985, stayed in business at this location for less than 2 years.
RIVER ROADS MALL TENANTS 1985:
DILLARD'S / J.C. PENNEY OUTLET STORE / FOOD FOR LESS supermarket / WALGREEN DRUG / F.W. WOOLWORTH 5 & 10 (with Harvest House Cafeteria and Steamboat Room restaurant) / Action Track / Arthur's / Artiste Hair Stylists / Baker's Shoes / California Shirt Works / Casual Corner / Chandler's Shoes / Charter Bank / East Wind / Farmer's Insurance / Firestone Car Care (outparcel) / Funway Freeway / Grace Wigs / Hardy Shoes / Hartig Jewelers / Jeans West / Jennings North Precinct / Landers / Lane Bryant / Lauer Enloe / Leading Man / Life Uniform / Ludwig Music House / Thom McAn Shoes / Marketeam Associates / Music Vision / North County, Incorporated / Personal Service / Plattner's / Radio Shack / Rafferty's Cards / Regal Shoes / River Roads Bowl / Roosevelt Federal / Size 5-7-9 Shops / Slack Shack / Taxman's / The Gap / Tip Top Cleaners / Toby's Shoes / US Post Office / Vicki's Cards & Gifts / Vincent's Jewelers / Waldenbooks / Wetherby-Kayser Shoes / Wild Pair / Worths