The original BOULEVARD MALL trademark, circa-1962. Umbrella-motif logos such as this were used to promote many of America's early enclosed shopping centers.
Graphic from Forest City Enterprises
BOULEVARD MALL vies with Long Island's WALT WHITMAN CENTER for the distinction of first enclosed mall in New York State. The first operational store at WALT WHITMAN CENTER opened in March 1962, with a mall-wide dedication held on November 23, 1962. An initial grand opening was held at BOULEVARD MALL on November 6, 1962.
Photo from http://www.buffalohistoryworks.com
A vintage view of the 200-foot-long shopping concourse. The "Sattler's 998" mallway entrance is seen on the right. The store's numeric designation was a homage to the address of the downtown Buffalo Sattler's, at 998 Broadway.
Photo from http://www.flickriver.com / "Flickriver PhotoStream" / William Bird
