A rendering of the prospective CAPITOL COURT. The primary anchor, Milwaukee-based Schuster's, is seen near the center. A smaller T.A. Chapman appears in the upper left. A multistory medical office building (also in the upper left) was proposed but never built.
Drawing from Ed Schuster & Company
Drawing from Ed Schuster & Company
A rendering of the Golden Anchor Room restaurant at Schuster's CAPITOL COURT store.
Drawing from Historic Photo Collection / F.P. Zeidler Humanities Room / Milwaukee Public Library
A northward view of the shopping hub's Capitol Mall. A Woolworth's 5 & dime is seen on the left.
Drawing from Historic Photo Collection / F.P. Zeidler Humanities Room / Milwaukee Public Library
By the mid-1970s, with two fully-enclosed malls in its midst, it was time for CAPITOL COURT to be roofed-in. This was done between March 1977 and August 1978. An updated logo was also commissioned.
A provisional layout of CAPITOL COURT, this following its 7 million dollar makeover. The center court and concourse have been given a "gardenlike" enclosure, existing stores expanded and new tenants added to the directory. A Food Court has also been installed. The mall now housed around 850,000 leasable square feet.
We now zoom through time to the year 1996. By the mid-'90s, the shopping hub has been in a downward spiral for several years. An unsuccessful face lift was done early in the decade, followed by the demolition of two anchor department stores (by then vacant). A little over 650,000 square feet of mall has been left standing...at least for the time being.
West Capitol Drive and North 60th Street
Milwaukee, Wisconsin
Greater Milwaukee's first bona fide shopping mall was developed by Ed Schuster & Company, a local department store chain, and designed by Seattle's John Graham, Junior. The retail facility was built on a 57-acre site, located 7 miles northwest of the Central Business District. Ground was broken in September 1953.
Originally an open-air venue, CAPITOL COURT encompassed approximately 745,000 leasable square feet. The 20 million dollar complex was comprised of a ground level of retail and service basement. The lower level included a truck tunnel, additional sales floors for the larger stores and a small shopping concourse.
An official grand opening was held August 28, 1956. The primary anchor, a 3-level (260,000 square foot) Schuster's, began business along with with a 2-level (65,000 square foot), Milwaukee-based T.A. Chapman. There were initially fifteen stores and services.
A 2-level (50,000 square foot) J.C. Penney opened, as the 1,709th store in the chain, on October 11, 1956. By early 1957, the retail roster at CAPITOL COURT had been expanded to a total of fifty-one retailers. These included Bitker-Gerner ladies' wear, Badger Paints, Chandler's Shoes an F.W. Woolworth 5 & 10 and two supermarkets; Krambo and Kohl's. A Kiddie Town mini amusement park was set up in the north parking area.
Construction commenced on a 60,000 square foot expansion in January 1959. It consisted of two-store blocks, built west of Schuster's. The addition, dedicated on September 25, 1959, brought seventeen new stores. The mall now encompassed approximately 805,000 leasable square feet and contained seventy-five stores and services.
Competitors of CAPITOL COURT included BAY SHORE CENTER (1954) {3.8 miles northeast, in Milwaukee}, as well as MAYFAIR CENTER (1958) {3.3 miles southwest, in Wauwatosa} and NORTHRIDGE MALL (1972) {5.9 miles northwest, also in Milwaukee}.
In April 1962, Gimbels-Milwaukee acquired the assets of Ed Schuster & Company. All Wisconsin Gimbels and Schuster's stores were rebranded as Gimbels-Schusters. In July 1969, the Schusters co-branding was dropped, with stores receiving Gimbels nameplates.
The RKO-Stanley-Warner Capitol Court Cinema made its debut on May 27, 1964. It was built, as a freestanding structure, in the mall's east parking area. The venue was twinned and re-opened, as the Capitol Court I & II, on November 4, 1977. It was shuttered in 1989.
By the late 1970s, CAPITOL COURT was owned by a joint venture headed by Seattle's Winmar Company. An enclosing renovation got underway in March 1977. The Capitol Plaza court area, fronting on Gimbels, was filled with a 45,000 square foot -twelve-tentant- structure. Exterior entries to stores were sealed. County Seat, Thom McAn Shoes, Florsheim Shoes, Playmakers and Casual Corner joined the retail roster.
The 7 million dollar remodeling wrapped up with a week-long grand opening celebration, which got underway on August 23, 1978. The official name of the shopping venue was changed to CAPITOL COURT MALL. The center now encompassed approximately 850,000 leasable square feet.
Unfortunately, the surrounding area was in decline. Shoppers were patronizing newer and larger malls. Soon, CAPITOL COURT was struggling. T.A. CHAPMAN closed in 1979, with its space becoming a Milwaukee-based Boston Store. Gimbels was shuttered in 1984. Target gutted and rebuilt the structure and opened the largest store in the Dairy State on October 13, 1985.
The next anchor change occurred after J.C. Penney closed their CAPITOL COURT location, in July 1986. This space was taken by Dunham's Sporting Goods. In July 1987, the Boston Store vacated the mall. The building was renovated as a new format "Sears Limited" store, which was dedicated November 15, 1989.
Sears lasted a little more than 2 years. It was shuttered in January 1992. Target pulled out of CAPITOL COURT MALL on January 31, 1996. Dunham's Sporting Goods called it quits in 1997 and Kohl's Foods (a charter tenant) closed in 1998.
The mall was left anchor-less and abandoned. Its owner, now known as Winmar Pacific, had attempted to revitalize the center twice during the 1990s. The first remodeling, done between October 1992 and July 1993, added new ceilings, floors and lighting. Mall entrances were also rebuilt. The second renovation commenced in August 1996. The vacant Target was demolished along with the old Chapman's. New retail space was constructed and new tenants courted.
However, by the dawn of the 21st century, the 44-year-old shopping mall was on its last legs. The property, which was over 70-percent vacant, was sold in February 2001. The new owner was a joint venture of Milwaukee-based Boulder Venture and the Los Angeles-based Canyon-Johnson Urban Fund.
Demolition began in the spring of 2001, with three outparcel buildings being incorporated into a new retail complex known as MIDTOWN CENTER. The venue, which would initially encompass 275,000 leasable square feet, was implemented in two phases.
The first was anchored by a 1-level (161,000 square foot) Wal-Mart SuperCenter. This store welcomed its first patrons on August 14, 2002. Inline stores included Foot Locker, One Price Clothing, PayLess ShoeSource and a 1-level (55,000 square foot) Pick 'n Save supermarket. A 1-level (134,300 square foot) Lowe's Home Improvement Center joined the fold in February 2005.
A second construction phase was announced in May 2006 and completed in the following year. Office Depot and Anna's Linens stores were added. MIDTOWN CENTER now encompassed 408,500 leasable square feet and contained forty-three tenant spaces.
The center encountered its first major hurdle on September 22, 2009, when its Lowe's store was shuttered. A plan to subdivide the vacant building into smaller big box stores was proposed but never carried out. WalMart abandoned their 13-year-old MIDTOWN store on January 28, 2016.
Over the years, MIDTOWN CENTER has changed hands twice. Its first sale, to Oakbrook, Illinois-based Inland Western Retail Real Estate, closed in February 2005. Inland sold the complex to New York City's DLC Management Corporation in April 2014.
Sources:
The Milwaukee Journal
"Dual Anchor Shopping Centers 1952-1965" / Richard Longstreth
"Retro Milwaukee" website / Dave's mall memories
Memories of Milwaukee's Capital Court Shopping Center " / J. Watter, Writer.com
Milwaukee Business Journal, October 22, 2004
http://www.builder.com
http://www.preservenet.cornell.edu
http://www.cinematreasures.org
An early '60s aerial view of APACHE PLAZA. On the lower left is a National Food Stores supermarket. In its original state, the shopping hub housed approximately 600,000 leasable square feet, with a tenant list of sixty stores and services.
Photo from http://www.apacheplaza.com
The APACHE PLAZA "Monkey Wards," as it was originally configured. The Wards Auto Center is contained within the building, and is visible in this drawing. The one-level store was expanded, with 2 levels and a freestanding Auto Center, in 1963.
Photo from Montgomery Ward & Company Annual Report 1961
APACHE PLAZA TENANTS 1963:
J.C. PENNEY / MONTGOMERY WARD (with freestanding Auto Center and snack bar) / F.W. WOOLWORTH (with luncheonette) / G.C. MURPHY (with luncheonette) / NATIONAL FOOD STORE (with delicatessen) / Apache Barber Shop / Apache Beauty Shop / Apache Color Center / Apache Jewelers / Apache Medical Center (outparcel) / Apache Mobil Service (outparcel) / Apache Sports & Health Club (outparcel) / Apache Studio Of Loughridge Bengtson, Incorporated / Ben Franklin Federal Savings & Loan Association / Benson Opticians / Bishop's Apache Ranch / Bonne's Shoes / Bowl-O-Mat of Minneapolis (lower level) / Braun Photo / Buttrey's ladies' wear / Captain's Cove Cafeteria / Caresse Hosiery / Carolyn's Fashions / Cobbler's Nook Shoe Repair (lower level) / Community Center auditorium (lower level) / Dotty Dunn Hats / Fanny Farmer Candies / Farmer's Mutual Insurance Company (lower level) / Farnham's Stationery / Flagg Brothers Shoes / Flowers By Louiselle / Gambles / Harold, Incorporated / Insurance Mart (lower level) / Jack & Jill Shops children's wear / Jerry's Bake Shop / Jolly's Toy & Hobby / Katherine's, Incorporated Costume Jewelry / Key Rexall / Kiddyland (lower level) / Kinney Shoes / Lancer Stores / Minnesota Piano & Organ (lower level) / Plaza Cocktail Lounge / Plaza Liquor Store / Plaza Soda Bar / Record Lane / US Post Office & Information Center / Shirley's Maternity Fashions / Singer Sewing Center / Taft Marine / The Gift Gallery / Three Sisters ladies' wear / Waldorf Cleaners & Shirt Launderers / Willie's Wash Coin Laundry / Young-Quinlan Rothschild
The capital city's first mall-type shopping center opened its doors in late 1974. It was expanded during the late 1980s and renovated, as seen here, in 1997-1998.
Photo from https://www.nuggetmalljuneau.com
Our first NUGGET MALL site plan dates to 1975. At this time, the complex spanned approximately 128,500 leasable square feet. Free parking was provided for 700 autos.
37th Avenue Northeast and Silver Lake Road
St. Anthony (Village), Minnesota
The nation's first regional-class, fully-enclosed shopping complex was SOUTHDALE CENTER (1956), which was developed in the southwestern environs of Minneapolis. The second enclosed center in the North Star State was built in the "North Twin Cities" area of Minneapolis-St. Paul.
Ground was broken for APACHE PLAZA on April 18, 1960. A traditional with-shovel ceremony was eschewed in favor of one more dynamic. Three local beauty queens detonated an explosion, which leveled a small hill. The shopping center was constructed on a 42-acre plot, previously a pig farm, that was located 5 miles north of the Minneapolis Central Business District, in St. Anthony Village.
APACHE PLAZA originally housed sixty stores and services, with four freestanding structures eventually built in its periphery. The complex was centered on a 3-story-high court area, which was 350 feet long and 150 feet wide. It was lit by multicolored clerestory windows beneath a ceiling of ten poured-concrete, hyperbolic paraboloid shells.
Shoppers stroll the Neiman-Marcus Garden Court on the mall's grand opening day, August 19, 1965.
Photo from www.northparkcenter.com
The NORTHPARK Penneys, which anchored the northeast corner of the complex. In 1965, it was -reputedly- the largest JCP operation in the Southwest. The store encompassed 2 levels, 250,000 square feet, and included an attached Auto Center.
Photo from www.northparkcenter.com
NORTHPARK CENTER TENANTS 1965:
TITCHE-GOETTINGER (with Granada Restaurant and freestanding Auto Center) / NEIMAN-MARCUS (with The Little Mermaid Restaurant) / J.C. PENNEY (with Coffee Shop, Beauty Salon and attached Auto Center) / F.W. WOOLWORTH (with luncheonette) / American Express Company / Black Forest Bakery / Bombay Shop / Bond Clothes / Butler Shoes / Canterbury Shop / Card Corner / Card Shop / Carriage Shop / Centennial Liquors Mall Store / Chandler's Shoes / Coiffure Continental / Colberts / Commonwealth Club / Community Hall / Contour Chair / Cullem & Boren / Doubleday Book Shop / Dreyfuss & Son / El Fenix Restaurant / Florsheim Shoes / Freeman Shoes / Games Imported / Gittings N-M / Home Furniture / Hong Kong Fashions / Hot Shoppes Restaurant / House of Nine / I. Miller Salons / Jarman Shoes / John Bull Pub / Kinney Shoes / Leeds Ties / Lerner Shops / Linz Jewelers / London House Restaurant / Margo's La Mode / Marlowe Camera / Marriott Cafeteria / Vivian McNeil / Melody Shop / Merle Norman Cosmetic Studio / Milton's Clothing Cupboard / Mode O'Day Frock Shop / Murata Pearl / National Shirt Shops / Northpark Cinema I & II (outparcel) / Olan Mills Studio / Page Boy Maternity Shop / Pants Parlour / Parklane Hosiery / Paul's Shoes / Realife Vitamins / Red Cross Shoes / James F. Riggs Offices / Russell Stover Candies / Saybrook Fabrics / Seeburg Piano & Organ / Shaw's Jewelers / The Shoe Box / Singer Sewing Center / Stylish Stout Shop / SupeRx Drugs / The Swiss Colony / Texaco East service station (outparcel) / Texaco West service station (outparcel) / TSO (Texas State Optical) / Thom McAn Shoes / Toy World / WFAA studio-Dallas Morning News offices / Jas. K. Wilson / Woody's NorthPark Barbers / Zale's Jewelers / Zenith Cleaners & Launderers / Zinke's Shoe Repair
CONVENIENCE CENTER:
KROGER supermarket / Centennial Liquors Park Lane Store / NorthPark National Bank of Dallas
Crowds in the Fountain Court (Titche's Court) on grand opening day. By the way, the fountain looks exactly the same in the 21st century. Of course, the nameplate on the wall has been changed a couple of times.
Photo from www.northparkcenter.com
Presiding over the southeast corner of NORTHPARK was a very "Mid-Mod" Titche-Goettinger. The store, which originally encompassed 3 levels and 250,500 square feet, was the Dallas-based chain's fifth branch.
Photo from the Allied Stores Corporation
In a second interior view, we see the Mediterranean-style Men's Department.
Center Court in the original NORTHPARK.
Photo from Curteichcolor
Colberts was a Parisienne-inspired ladies ready-to-wear emporium. The posh NORTHPARK establishment also carried a full line of fur coats. The Texas-based retailer was in business at the mall until 1981.
Photo from http://www.northparkcenter.com / Shelby Foster
Lillie Rubin was a Florida-based ladies' wear chain. The NORTHPARK store opened in 1967 and closed for good in 1996.
Photo from http://www.northparkcenter.com / Shelby Foster
Zooming up to the 1990s, we see a train set on the Dallas Area Rapid Transit. DART light rail extended service to the Park Lane station in January 1997. Although said station was not directly adjacent to NORTHPARK CENTER, the two are connected via the NorthPark Trolley shuttle bus...or -heaven forbid- a brisk walk.
In May 2004, construction commenced on a large-scale expansion of NORTHPARK CENTER. In a circa-2005 snapshot, we see the Foley's Court in the throes of construction. A second level of retail stores is being added.
Photo from Dallas County, Texas