Milwaukee's Capitol Court Center


The original trademark of Milwaukee's very first shopping mall, circa-1956. 

An aerial rendering of Brewtown's first shopping mall. CAPITOL COURT was originally an open-air complex, with a basement accessed by two tunnels. The primary anchor, Milwaukee-based Schuster's, is seen near the center of the complex. A smaller, Milwaukee-based T.A. Chapman appears in the upper left. A multistory medical office building (also in the upper left) was proposed but never built.
Drawing from the Milwaukee Journal


A 3-level Schuster's, the fourth store in the chain, fronted on the open Capitol Plaza. It was rebranded as Gimbels-Schusters in 1962 and as a Gimbels in 1969. The store closed in 1984.
Drawing from Historic Photo Collection, F.P. Zeidler Humanities Room, Milwaukee Public Library


A rendering of the restaurant at the prospective Schuster's CAPITOL COURT store.
Drawing from Historic Photo Collection, F.P. Zeidler Humanities Room, Milwaukee Public Library


A northward view of the shopping hub's Capitol Mall.
Drawing from Historic Photo Collection, F.P. Zeidler Humanities Room, Milwaukee Public Library


The south end of Capitol Mall, with the T.A. Chapman anchor store on the right.
Drawing from Historic Photo Collection, F.P. Zeidler Humanities Room, Milwaukee Public Library

The circa-1959 configuration of CAPITOL COURT. Its initial construction, done between 1953 and 1956, comprised the largest single building project the city had ever seen.


CAPITOL COURT TENANTS 1962:

GIMBELS-SCHUSTERS COMPANY (with Golden Anchor Room restaurant) / T.A. CHAPMAN COMPANY / J.C. PENNEY / F.W. WOOLWORTH (with luncheonette) / KOHL'S FOODS / KRAMBO-KROGER FOODS / WALGREEN DRUG (with luncheonette) / Fairways Miniature Golf (outparcel) / Kiddietown Trampoline Center (outparcel) / Kiddietown Amusement Area (outparcel) / Pancake Kitchen / Chudik's Fur Dealers / Heineman's Confectionery / Jones Stanley Corsets / Wauwatosa Realty / Louis J. Zubren, Dentist / Angelo Shoe Repair & Valet Service / Stuart's / Artistic Gift Shop / Ellenbecker Jewelers / Andes Candies / Chandler's Shoes / Johnnie Walker's men's wear / Fabric Mart / Pewaukee Mattress & Furniture / Coach Light Greeting Cards / Maru Imports / First Wisconsin National Bank / Father & Son Shoes / Stein's Juvenile Shoes / Den Mar Kiddie Kourt children's wear / The Playroom Toys / West Federal Savings & Loan / Cotton Shop ladies' wear / Tie Rak / Fanny Farmer Candies / Sherwin-Williams Paints / Peter P. Schlenz, Podiatrist / William H. Heineman Bakery / Corned Beef Corner Cafe / Big Shoes / Schmitt Clothes, Incorporated. / Wayne's Barber Shop / Edward's Hairdressing Salon / Robert W. Baird & Co. Investment Broker / Capitol Court Garden Center (outparcel) / Colony Shop men's wear / Hobby Horse Hobby Center / Richman Brothers / Mid-West Tire & Auto / City Loan Company / Bitker-Gerner ladies' wear / Baker's Shoes / Singer Sewing Center / Capitol Court Travel Service / Sheldon Stone & Associates / Lerner Shops / Buddy Squirrel's Nut Shop / Field's Incorporated ladies' wear / Carpets, Incorporated Floor Coverings / Steller's Jewelers / Badger Paints / Maternity Modes / Spic & Span Dry Cleaners / Keller's Beverage Center Liquors / Schiller's Millinery / Bradford Music Company Phonographs / National Trunk Store Luggage / Lemke Insurance Agency / Singer's Whitefish Bay ladies' wear / Mary Lester Fabrics



A vintage advertisement promoting Candy Cane Lane, a holiday-themed redress of the shopping complex. The "Kooky Cooky House", seen in the lower left, was a yuletide tradition in the city for many years.
Candy Cane Lane advert from www.kookycookyhouse.com

By the mid-1970s, with two fully-enclosed malls in its midst, it had come time for CAPITOL COURT to be climate-controlled. A roofing renovation was done between March 1977 and August 1978. An updated logo was also commissioned.


A provisional physical layout of CAPITOL COURT, following its 7 million dollar makeover. The center court and concourse had been given a "gardenlike" enclosure, existing stores were expanded and new tenants added to the directory. A Food Court had also been installed. The mall now housed 850,000 leasable square feet.


Zooming to the year 1996, we have another provisional depiction of the shopping hub, which had been in a downward spiral for several years. An unsuccessful facelift remodel had been done in the early '90s, followed by the demolition of its two anchor department stores (by then vacant). A little over 650,000 square feet of mall had been left standing.

CAPITOL COURT was completely demolished in early 2001. It was replaced by MIDTOWN CENTER, an open-air power plaza, whose first phase was dedicated in 2002.
Photo from DLC Management Corporation


An aerial view of today's MIDTOWN CENTER, with structures remaining from the CAPITOL COURT mall surrounded in blue. A second phase of MIDTOWN stores, which included Concordia University and Office Depot, was built in 2006 and 2007.
Original photo from www.googleearth.com
Click on image for a larger view


A Lowe's Home Improvement Center, which was only in operation at MIDTOWN CENTER for 4 & a half years, has been sitting vacant since the fall of 2009. In April 2015, there were rumblings about the building being renovated into a state-of-the-art entertainment complex. No further details have been released.
Photo from www.loopnet.com 
CAPITOL COURT
West Capitol Drive and North 60th Street
Milwaukee, Wisconsin

Ground was broken for Milwaukee's first bona fide shopping mall in September 1953, at a 57 acre site located 7 miles northwest of the Central Business District. CAPITOL COURT, originally an open-air venue, was developed by Ed Schuster & Company and designed by Seattle's John Graham, Junior. The 745,000 square foot, 20 million dollar shopping hub was a single-level structure with a service basement / Arcade Level.

Business began on August 28, 1956. The mall's primary anchor, a 3-level (260,000 square foot), Milwaukee-based Ed Schuster & Company, came inline on this day, along with with a 2-level (65,000 square foot), Milwaukee-based T.A. Chapman. There were initially fifteen stores and services.

A 2-level (50,000 square foot) J.C. Penney opened for business, as the 1,709th store in the chain, October 11, 1956. By early 1957, the retail roster at CAPITOL COURT had been expanded to a total of fifty-one retailers. These included Bitker-Gerner, Rosenberg's, Fritzel's and two supermarkets; Krambo and Kohl's.

The typical mall merchants of the time were represented as well, such as F. W. Woolworth, Walgreen Drug and Chandler's Shoes. As was the case with practically every other other mall of the mid-century, CAPITOL COURT featured a "kiddie ride" amusement park and liquor store.

Construction commenced on a 60,000 square foot expansion in January 1959. It consisted of two-store blocks, built west of the Schuster's anchor. The addition brought seventeen new stores and was dedicated, with a Polka Party, September 25, 1959. The mall now encompassed 805,000 leasable square feet and seventy-five stores and services.

Competitors of CAPITOL COURT included BAY SHORE CENTER (1954) {3.8 miles northeast, in Milwaukee}, as well as MAYFAIR CENTER (1958) {3.3 miles southwest, in Wauwatosa} and NORTHRIDGE MALL (1972) {5.9 miles northwest, also in Milwaukee}.

In April 1962, the first anchor rebranding at CAPITOL COURT took place. The Milwaukee-based subsidiary of Gimbels bought out Ed Schuster & Company. The CAPITOL COURT location went under the Gimbels-Schusters heading until July 1969, when it was converted to a Gimbels nameplate.

A motion picture venue, the Capitol Court Theatre, premiered May 27, 1964. It was built as a freestanding structure, in the mall's east parking lot. The venue was twinned and re-opened, as the Capitol Court I & II, November 7, 1977. It was shuttered in 1989.

An enclosing renovation of the mall got underway in March 1977. The Capitol Plaza court area, fronting on Gimbels, was filled-in with a 45,000 square foot, twelve tentant, structure and exterior entries to stores were sealed. County Seat, Thom McAn Shoes, Florsheim Shoes, Playmakers and Casual Corner joined the retail roster.

The 7 million dollar project wrapped up with a week-long grand opening celebration, beginning August 23, 1978. The official name of the venue was changed to CAPITOL COURT MALL. The center now encompassed 850,000 leasable square feet. Unfortunately, the surrounding area was in a state of decline. Shoppers had begun to patronize newer and larger malls in the region. Soon, CAPITOL COURT was struggling.

T.A. CHAPMAN closed in 1979, with its space becoming a Milwaukee-based Boston Store. Gimbels was shuttered in 1984. Target gutted and rebuilt the structure and opened the largest store in the state October 13, 1985. The next anchor change occurred when J.C. Penney closed their CAPITOL COURT location, in July 1986. This space was taken by Dunham's Sporting Goods. In July 1987, Boston Store vacated the mall. The building was renovated as a new format "Sears Limited" store, dedicated November 15, 1989.

Sears lasted little more than 2 years. It was shuttered in January 1992. Target pulled out January 31, 1996. Dunham's Sporting Goods called it quits in 1997 and Kohl's Foods (a charter tenant) closed in 1998. The mall was left anchor-less and abandoned. Its owner, Seattle-based Winmar Pacific, had attempted to revitalize the center twice during the 1990s. The first remodeling, done between October 1992 and July 1993, added new ceilings, floors and lighting. Mall entrances were upgraded, as well.

The second renovation commenced in August 1996. The vacant Schuster's / Gimbels / Target was demolished along with the old Chapman's / Boston Store / Sears. A bit of new retail space was constructed and new tenants courted, with little success. The retail "mall-o-caust" of the late 20th century was taking its toll.

At the advent of the 21st century, the 44-year-old shopping mall was on its last legs. The property, which was over 70 percent vacant, was sold in February 2001 to a consortium of Milwaukee-based Boulder Venture and the Los Angeles-based Canyon-Johnson Urban Fund.

Demolition began in the spring of 2001, with three outparcel buildings being incorporated into a new, mixed-use project, to be known as MIDTOWN CENTER. The shopping venue, which would initially encompass 275,000 leasable square feet, would be implemented in two phases.

The first, anchored by a 1-level (150,000 square foot) Wal-Mart SuperCenter and 1-level (55,000 square foot) Pick 'n Save supermarket, was dedicated in 2002. Inline stores included Foot Locker, One Price Clothing and PayLess ShoeSource. A 1-level (134,300 square foot) Lowe's Home Improvement Center joined the fold in February 2005. 

A second construction phase was announced in May 2006 and completed in the following year. Stores and services were added, such as Office Depot and Anna's Linens. MIDTOWN CENTER now encompassed 408,500 leasable square feet and forty-three tenant spaces.

The center encountered a major hurdle on September 22, 2009, when its Lowe's store was shuttered. A plan to subdivide the vacant building into smaller big box stores was proposed but never carried out.

Over the years, the shopping hub has changed hands on two occasions. Its first sale, to Oakbrook, Illinois-based Inland Western Retail Real Estate, closed in February 2005. The Inland entity sold the complex to New York City's DLC Management Corporation in April 2014.

Sources:

Gary Nosacek's mall memories
"Retro Milwaukee" website / Dave's mall memories
The Milwaukee Journal
Memories of Milwaukee's Capital Court Shopping Center " / J. Watter, Writer.com
Milwaukee Business Journal, October 22, 2004
http://www.builder.com
http://www.preservenet.cornell.edu
www.cinematreasures.org


FAIR USE OF CAPITOL COURT IMAGES:

The graphics and renderings from The Milwaukee Journal and Milwaukee Public Library illustrate a key moment in the mall's history that is described in the article. The images are of lower resolution than the originals (copies made would be of inferior quality). The images are not replaceable with free-use or public-domain images. The use of the images does not limit the copyright owners' rights to distribute the images in any way. The images are being used for non-profit, informational purposes only and their use is not believed to detract from the original images in any way.
Minneapolis' Apache Plaza


The mall's original -circa-1961- trademark.


The mall's development team pose for a photo.
Photo from http://www.apacheplaza.com


An advertisement heralding the October 19, 1961 grand opening of the space-age shopopolis. The caption might read "How about heading over to Murphy's...they are having a sale on those new-fangled aluminum Christmas trees with an Evergleem color wheel!"
Photo from http://www.apacheplaza.com

An early 1960s aerial view of APACHE PLAZA. Here we see the south end of the mall. On the lower left was a National Food supermarket. The southern exterior entrances of Montgomery Ward would have been along the portico on the lower right.
Photo from http://www.apacheplaza.com 

A circa-1961 site plan of the mall, with some of its tenants indicated. The center also had a lower level, with basement store spaces for the major tenants, as well as a state-of-the-art bowling alley and one hundred and fifty seat Community Room.
APACHE PLAZA TENANTS 1961:

J.C. PENNEY / MONTGOMERY WARD (with freestanding Auto Center) / F.W. WOOLWORTH (with luncheonette) / G.C. MURPHY (with luncheonette) / Apache Barber Shop / Apache Beauty Salon / Apache Color Center / Apache Investment Services / Apache Jewelers / Apache Pet Center / Apache Sports & Health Club (outparcel) / Apache Studio Of Loughridge Bengtson, Incorporated / The Arches Restaurant / Ben Franklin Federal Savings & Loan / Bishop's Apache Ranch / Bonne's Shoes / Bowl-O-Mat (lower level) / Brown Photo / Buttrey's ladies' wear / Captain's Cove Cafeteria / Caresse Hosiery / Carolyn's Fashions / Cobbler's Nook Shoe Repair / Coon Rapids Pottery / Dotty Dunn Hats / Fanny Farmer Candies / Farmer's Mutual Insurance / Farnham's Stationery / Flagg Brothers Shoes / Flowers By Louiselle / Gambles / The Gift Gallery / Harold's, Inc. / Insurance Mart / Jack & Jill Shops children's wear / Jerry's Bake Shop / Jolly's Toy & Hobby / Katherine's, Incorporated Costume Jewelry / Key Rexall / Kiddyland / Kinney Shoes / Lancer Stores / Minnesota Piano & Organ / Mobil Oil (outparcel) / Record Lane / National Food Stores / Plaza Cocktail Lounge / Plaza Liquors / Plaza Soda Bar / U.S. Post Office and Information Center / Maurice L. Rothschild-Young-Quinlan Company / Read & Greet Shop / Shirley's Maternity Fashions / Singer Sewing Center / Taft Marine / Three Sisters ladies' wear / Waldorf Cleaners / Willie's Wash Coin Laundry 


A circa-'62 view of the Center Court Fountain at APACHE PLAZA. The Googie-style, hyperbolic paraboloid roof sections may be seen, along with the original, Mondrian-inspired colored glass windows.
Photo from http://www.apacheplaza.com


Another view of the Center Court fountain. J.C. Penney, with its "pre-New Look" nameplate, may be seen in the background.
Photo from http://www.apacheplaza.com


J.C. Penney, following a 1980s facelift. The store, one of the mall's charter anchors, occupied its northwest corner until the location was shuttered in 1995.
Photo from http://www.apacheplaza.com
APACHE PLAZA TENANTS 1989: 
[charter tenants are highlighted in bold face]

J.C. PENNEY / F.W. WOOLWORTH (with luncheonette) / HERBERGER'S / RED OWL COUNTRY STORE supermarket / Alternative Lounge / All Seasons Travel / American Family Insurance / Ames One Hour Photo / Apache Barber Stylists / Apache Beauty Center / Apache Car Wash (outparcel) / Apache Coin Shop / Apache Jewelers / Apache Mobil Oil / Apache Pet Center / Apache Shoe Repair / Apache Tires Plus (outparcel) / Apache Walls / Ark Pet Hospital / Black Photo / Bono's Malt Shop / Braun's Fashions / Carlson Hardware / Carpet King / Connco Shoes / Cost Cutters / Country Club / The County Seat / Create A Flower / Elegant Country / Emerald Garden / European Flower Market / Expressions / Fair Lanes Bowling Alley (lower level) / Fanny Farmer Candies / Get It For Less / Happiness Is / Hot Dogs & More / Jolly's Hobbies / Kinney Shoes / Lancer Apparel / Little Professor Books / Mannequin ladies' wear/ Manor Wash & Dry Coin Laundry / Marco Polo / Masterpiece Bakery / Maurice's / Midwest Federal / Minnesota Fabrics / Nail Magic / Nelson's Hallmark / North Suburban Arts / Party Place / Payless ShoeSource / Personnel Contractors / Pick-A-Tan / Radio Shack / Salvation Army / S.A.V. Warehouse / Silver Lake Dental / Stage Arts Dance Center / Taco Bell (outparcel) / Tan Me / Two Plus Two / Video World / Vision World / Waldorf Cleaners 

After the mid-1990s demise of the APACHE PLAZA J.C. Penney, the northern section of the mall was ripped down. The outparcel health club building was also bulldozed. A freestanding Cub Foods was built as a shadow anchor. Unfortunately, it did not improve the fortunes of the mall, which had been in decline for some years.

Cub Foods in today's SILVER LAKE VILLAGE. It was left standing when the APACHE PLAZA mall was demolished in 2004.
Photo from www.dorancompanies.com (Doran Companies

Wal-Mart opened, in 2005, as an anchor of the new SILVER LAKE VILLAGE strip plaza. This location was shuttered in April 2014, as WalMart dedicated a new store in nearby Roseville.
Photo from http://inlandrealestate.propertycapsule.com/properties/10113030/#photos
APACHE PLAZA
37th Avenue Northeast and Silver Lake Road
St. Anthony, Minnesota

As most every mallophile is probably aware, the nation's first regional-class, fully-enclosed shopping complex was SOUTHDALE CENTER (1956), which was located in the southwestern environs of Minneapolis. The second enclosed center in Minnesota was built in the "North Twin Cities".

Ground was broken for Greater Minneapolis' APACHE PLAZA on April 18, 1960. The center was situated on a 42 acre plot, previously a pig farm, located 5 miles north of the Minneapolis Central Business District. Developed by the Minneapolis-based Apache Corporation, and designed by Willard Thoreson, the eleven million dollar, "space-age center" opened October 19, 1961.

The mall proper of APACHE PLAZA featured fifty-seven stores and services, with four outparcel structures on its periphery. The complex was centered on a 3-story (350 foot long) court with multicolored clerestory windows beneath a ceiling of ten poured-concrete, hyperbolic paraboloid shells.

The anchors were a 1-level (60,000 square foot) J.C. Penney and 1-level (32,000 square foot) Montgomery Ward, with Rothschild-Young Quinlan as a junior anchor. There were also F.W. Woolworth and G.C. Murphy 5 & 10s, as well as a National Food Stores supermarket. In addition, the mall had a subterranean level which included the 36-lane Bowl-O-Mat, Community Room and several smaller stores and offices.

The shopping center served as a catalyst for further development of the area. The Apache Office Park was dedicated in 1964. The Apache Medical Complex came along 2 years later. In 1969, the single-screen Apache Chief Theatre opened, 1.5 blocks west of the mall.

Commercial competition arrived on the scene with the 1961 completion of HAR-MAR MALL {3.3 miles southeast, in Roseville}, followed by BROOKDALE CENTER (1962) {4.6 miles northwest, in Brooklyn Center}. 1969 brought ROSEDALE CENTER {2.7 miles southeast, also in Roseville}, which eventually became the primary retail rival of APACHE PLAZA.

The first anchor change at APACHE PLAZA occurred in 1971, when Rothschild-Young Quinlan vacated the mall. The store re-opened under the Van Arsdell nameplate in 1972. In 1979, Montgomery Ward closed shop, with its space being leased to Furniture Barn.

Van Arsdell's lasted for 8 years. Its spot became Home Base Liquidators in 1981. By this time, G.C. Murphy had morphed into a True Value Hardware. In 1983, a facelift renovation was done to the interior and exterior of APACHE PLAZA, which replaced much of its early '60s, "space age" design features.

On April 26, 1984, a tornado damaged the southern end of APACHE PLAZA. The exposed areas were further impaired by a severe snowstorm, which occurred soon after. The center was closed for 7 months, while six million dollars worth of repairs could be completed.

Unfortunately, the refurbished mall was not able to compete with newer and more trendy shopping centers in the region. The July 1987 opening of a new anchor, St. Cloud, Minnesota-based Herberger's, helped keep the mall vital for a time. However, by the mid-1990s, the mall owners had defaulted on their loan.

This situation was exacerbated by the shuttering of J.C. Penney and Woolworth in 1995. With these store spaces empty, it was decided to tear down the northern fifth of the mall structure. A 76,000 square foot Cub Foods, built as a northwestern outparcel, did not improve the fortunes of APACHE PLAZA. The remaining few stores still in operation in the mall languished.

A "Bulldozer Bash", held in April 2004, commemorated the center's 43 years of service to the community. By May, the complex was a pile of rubble. Work soon commenced on a power center, which was developed by New Brighton, Minnesota-based Pratt-Ordway Properties and Bloomington, Minnesota-based Doran Companies. Known as SILVER LAKE VILLAGE, it was anchored by the existing Cub Foods and a 1-level (144,000 square foot) Wal-Mart. The shopping hub was dedicated in 2005.

Sources:

www.apacheplaza.com / Jeff Anderson, webmaster
"Apache Plaza" article on Wikipedia
www.labelscar.com / "Har-Mar Mall" article and posts
"A Look Back At Apache Plaza" / Star Tribune / Rick Nelson / May 13, 2004
http://dorancompanies.com
Dallas' NorthPark Center


An aerial view of the mall soon after its August 1965 dedication. With nearly 900,000 leasable square feet, it was one of the largest fully-enclosed shopping centers in the nation.
Photo from https://www.flickr.com / "Coltera"

Shoppers stroll the Neiman-Marcus Garden Court on the mall's grand opening day, August 19, 1965.
Photo from www.northparkcenter.com


The NORTHPARK Penneys, which -in 1965- was the largest JCP operation in the Southwest.
Photo from www.northparkcenter.com 

A site plan of the 1965 center, which was the second interior mall in the Texas Metroplex. Back in the days, NORTHPARK was more of a mid-market merchandiser, with a Woolworth 5 & 10, J.C. Penney, SupeRx Drug and outparcel Kroger supermarket. Of course, there were also the upscale "Titche's" and Neiman-Marcus department stores.


NORTHPARK CENTER TENANTS SEPTEMBER 1965:

TITCHE-GOETTINGER (with Granada Restaurant and freestanding Auto Center) / NEIMAN-MARCUS (with The Little Mermaid Restaurant) / J.C. PENNEY (with Coffee Shop, Beauty Salon and attached Auto Center) / F.W. WOOLWORTH (with luncheonette) / American Express Company / Black Forest Bakery / Bombay Shop / Bond Clothes / Butler Shoes / Canterbury Shop / Card Corner / Card Shop / Carriage Shop / Centennial Liquors Mall Store / Chandler's Shoes / Coiffure Continental / Colbert's / Commonwealth Club / Community Hall / Contour Chair / Cullem & Boren / Doubleday Book Shop / Dreyfuss & Son / El Fenix Restaurant / Florsheim Shoes / Freeman Shoes / Games Imported / Gittings N-M / Home Furniture / Hong Kong Fashions / Hot Shoppes Restaurant / House of Nine / I. Miller Salons / Jarman Shoes / John Bull Pub / Kinney Shoes / Leeds Ties / Lerner Shops / Linz Jewelers / London House Restaurant / Margo's LaMode / Marlowe Camera / Marriott Cafeteria / Vivian McNeil / Melody Shop / Merle Norman Cosmetic Studio / Milton's Clothing Cupboard / Mode O'Day Frock Shop / Murata Pearl / National Shirt Shops / Northpark Cinema I & II (outparcel) / Olan Mills Studio / Page Boy Maternity Shop / Pants Parlour / Parklane Hosiery / Paul's Shoes / Realife Vitamins / Red Cross Shoes / James F. Riggs Offices / Russell Stover Candies / Saybrook Fabrics / Seeburg Piano & Organ / Shaw's Jewelers / The Shoe Box / Singer Sewing Center / Stylish Stout Shop / SupeRx Drugs / The Swiss Colony / Texaco Service Stations (outparcel) / TSO (Texas State Optical) / Thom McAn Shoes / Toy World / WFAA studio-Dallas Morning News offices / Jas. K. Wilson / Woody's NorthPark Barbers / Zale's Jewelers / Zenith Cleaners & Launderers / Zinke's Shoe Repair    

CONVENIENCE CENTER:

KROGER supermarket / Centennial Liquors Park Lane Store / NorthPark National Bank of Dallas

Crowds in the Fountain Court on grand opening day, 1965. By the way, the fountain looks exactly the same in the 21st century. Of course, the nameplate on the wall has been changed a couple of times.
Photo from www.northparkcenter.com


The exterior of the mall's very "Mid-Mod" Titche-Goettinger. The store encompassed 2-levels and 250,500 square feet. It was the Dallas-based chain's fifth branch location.
Photo from http://www.departmentstoremuseum.com 


The mall's west anchor, Dallas-based Neiman-Marcus, and its adjoining court area. Originally encompassing 2 levels and 164,000 square feet, the store was the chain's fourth branch.
Photo from www.dshistory.com













Center Court in the original NORTHPARK.
Photo from Malls Of America Blogspot

A physical layout, dated 10 years after the first. Here we see NORTHPARK following its first expansion (indicated in dark gray). This project added a NorthWest Wing and Lord & Taylor anchor store.

Zooming up to the 1990s, we see a trainset on the Dallas Area Rapid Transit / DART. The Big D's light rail network extended service to the Park Lane station stop in January 1997. Although said station was not directly adjacent to NORTHPARK CENTER, the two were connected via a short shuttle bus ride...or -heaven forbid- a brisk walk.


Built on the site of an abandoned and demolished J.C. Penney, Houston's Foley's opened at NORTHPARK in October 2000. As one might surmise, the 250,000 square foot store now sports a Macy's nameplate.
Photo from Wikipedia/"02080" 


A circa-2005 shot of the mall's Nordstrom-Foley's Wing, which was still under construction.
Photo from Dallas County, Texas

A sign of a truly upscale NORTHPARK CENTER is its Nordstrom. The store, which was the piece de resistance of the mall's 2004-2006 expansion, served its first patrons in May 2006.
Photo from Google Maps


Barneys New York, another so-called "luxury retailer",  has operated stores in two different locations at NORTHPARK CENTER. The first, encompassing 19,000 square feet, was in business between 1990 and 1997. The second, consisting of 88,000 square feet, is seen here. It was in business between September 2006 and April 2013.
Photo from Wikipedia / "020808"

The mall's circa-2007 physical layout. The massive makeover done between 2004 and 2006 added the aforementioned Nordstrom-Foley's (make that Macy's) Wing and an upper level 15-screen megaplex. Newly-built mall area is shown here in light gray.

Over the years, NORTHPARK CENTER has become known for the works of art gracing its courts and concourses. In the foreground we have "Large Leaping Hare" (1982), by Barry Flanagan.
Photo from www.northparkcenter.com


The Constructivist piece "Ad Astra" (2005) was created by Mark Di Suvero.
Photo from www.omniplan.com (Omniplan Architects)


Joel Shapiro was commissioned for "20 elements" (2004-2005).
Photo from www.northparkcenter.com


Lastly, we have "Companions" (2008), done by Tony Craig.
Photo from www.northparkcenter.com

A NORTHPARK plan dated 2015 shows some of the mall's relocated tenants, as well as a few new ones. Nike now inhabits a large chunk of the Southeast corner. Likewise, the old Lord & Taylor / Barney's space has been divided five ways. Arhaus Furniture and PIRCH (a kitchen appliance and outdoor store) take up most of the area.

The mall's position as purveyor of fine art and haute couture is accentuated by its reverence for history. Other malls routinely renovate, often tearing out classic Mid-Century Modern architecture and replacing it with the latest style du jour. A new graphics plan will also be implemented every 10 years or so. Not at NORTHPARK. The design aesthetic used to build the mall has been repeated with every expansion. Upon its 50th anniversary, in August 2015, the center was still being promoted with the circa-1965 graphic seen above.
Graphic from www.northparkcenter.com
NORTHPARK CENTER
North Central Expressway / US 75 and Park Lane
Dallas, Texas

The completion of Texas' BIG TOWN MALL, in 1959, inspired Raymond D. Nasher, a Dallas developer and art connoisseur. He began to plan a second interior mall for the Metroplex, which would be built on a 97 acre cotton field, 7.2 miles north of Downtown Dallas, at the intersection of the North Central Expressway and Northwest Highway.

NORTHPARK CENTER was designed by renowned architect Eero Saarinen (with input from Kevin Roche) and Dallas-based Harrell & Hamilton (now known as Omniplan). It was one of the first shopping centers in the nation to use a unified design aesthetic in its construction and graphics. Built of white Texas brick with floors of highly-polished concrete, the center utilized simple, clean lines. It was also among the first major shopping centers in the nation to prominently feature large-scale works of art; these culled from Mr. Nasher's personal collection.

NORTHPARK CENTER housed three anchor department stores. The 2-level (250,500 square foot), Dallas-based Titche-Goettinger ["Tiytch Get-injer"] and 2-level (164,000 square foot) Neiman-Marcus were dedicated July 22, 1965. The mall's 2-level (250,000 square foot) J.C. Penney opened for business -along with seventy-seven stores and services- August 19, 1965.

A ribbon-cutting dedication ceremony included music by the Richardson High School and Wilmer-Hutchins bands, a prayer by Rabbi Levi Olan and a speech by Raymond D. Nasher.

Charter NORTHPARK CENTER tenants included Marriott Cafeteria, Doubleday Book Shop, SupeRx Drugs, Singer Sewing Center, Melody Shop and an F.W. Woolworth 5 & 10. There were also two large outparcels. A (47,000 square foot) Kroger was situated in a Convenience Center. The NorthPark Cinema I & II, whose grand opening was held September 9, 1965, was Dallas' first twinplex.

Within a few years of the completion of NORTHPARK CENTER, there were several competing malls in the area, including TOWN EAST MALL (1971) {4.3 miles southeast, in Mesquite}, VALLEY VIEW CENTER (1973) {4.3 miles northwest, in Dallas}, RICHARDSON SQUARE (1977) {6.4 miles northeast, in Richardson} and GALLERIA DALLAS (1982) {4.5 miles northwest, also in Dallas}.

An expansion of NORTHPARK CENTER was completed in 1974. This consisted of a 2-level Northwest Wing and 2-level (135,000 square foot) Lord & Taylor. Four parking structures were also added. The mall now encompassed 1.3 million leasable square feet.

This renovation was followed, in 1979, by the first anchor rebranding, as Titche-Goettinger became a San Antonio-based Joske's. This store occupied the shopping center's southeast anchor spot until the chain was bought, and rebranded, by Dillard's in 1987.

On October 11, 1984, Neiman-Marcus NORTHPARK had held a grand re-opening celebration for its newly-expanded store. A third level had been added, increasing the size of the building to 218,000 square feet. Dillard's was also expanded with a third level. The enlargement was completed in October 1994, with the building now housing 299,500 square feet.

Woolworth vacated the mall, followed by J.C. Penney, in August 1999. The empty Penney's was torn down, with a 2-level (250,000 square foot), Houston-based Foley's opening on its spot October 6, 2000. The outparcel twin cinema had closed in 1998 and was bulldozed in 2001.

Lord & Taylor, who conducted a retail store retraction during 2004, closed their NORTHPARK location early in the year. With this store and the cinema gone, plans for a major mall expansion were given impetus.

Nancy Nasher and her husband David Haemisegger sold a fifty percent interest in their family-run retail center to the Santa Monica-based Macerich Company, while retaining full operational control. Dallas-based Omniplan Architects were recruited to design a North Wing expansion. Ground was broken for the 235 million dollar project in May 2004.

The north and northwest parking garages were demolished. A 3-level (203,000 square foot) Nordstrom was constructed, along with a 2-level (260,000 square foot) mall concourse, AMC 15 multiplex and NorthPark Cafes Food Court. Two new parking garages were also built. The expansion refashioned the existing tri-wing mall into a four-concourse quadrangle, surrounding a 1.4 acre CenterPark.

A newly-expanded NORTHPARK CENTER was officially dedicated May 5, 2006. The complex now encompassed 1,809,800 square feet and two hundred and twenty stores and services. On September 29, 2006, Barneys New York opened a branch of their luxury department stores (the second to operate in the mall). The NORTHPARK location, occupying part of the old Lord & Taylor, encompassed 2-levels and 88,000 square feet.

The store was not successful and was shuttered in April 2013. Its space was sectioned into five retail spaces. On the first level, a new Nepresso (gourmet coffee boutique) was created. Kate Spade and C.H. Carolina Herrera also relocated. The second level of the old Barney's was divided into two stores. A 32,000 square foot PIRCH, a San Diego-based appliance and outdoor store, was dedicated August 23, 2014. It was followed by a 24,000 square foot, Cleavaland-based Arhaus Furniture, On November 14, 2014.

A final note, in November 2012, the Nasher-Haemiseggers bought back the share of NORTHPARK that had been sold to the Macerich Company in 2004, returning the shopping center to family ownership and operation.

Sources:

http://www.northparkcenter.com/
Comment posts by "Dea41396" and "Jrking75"
"Northpark Center" article on Wikiedia
The Dallas Morning News
Dallas County, Texas tax assessment website
http://www.dart.org/
http://architype.org/project/northpark-center / "Architype Review"
http://openbuildings.com/buildings/northpark-center-profile-16866 / "Open Buildings"
THE LOST MALLS OF PHOENIX

Our LOST MALLS-PHOENIX write-up will discuss seven entrants. These are listed henceforth, under their original names.

*MARYVALE SHOPPING CITY [1960-1999]
*SEARS-RHODES CENTER [1961-1994]
*THOMAS MALL [1963-1993]
*TOWER PLAZA [1967-1997]
*TRI CITY MALL [1968-1999]
*LOS ARCOS MALL [1969-2000]
*VALLEY WEST MALL [1974-2002]

NOTE: An eighth Greater Phoenix shopping hub, SCOTTSDALE GALLERIA, could also qualify as a LOST MALL. Being as how its grand opening took place in 1990, it misses our MALL HALL OF FAME 1979 cut-off inclusion date.


A map of shopping malls in Arizona's Valley of The Sun. The area's expressway network is dated to what was in service by 1985. Lost Malls are shown with gray squares, while present-day shopping centers are indicated with black ones.
-Click on image for a larger view-
Phoenix was slow in adopting the American Freeway City
model...this due to the desire of most Phoenecians to keep their city from becoming another freeway-centric Los Angeles. Nonetheless, by the mid-1950s, work was underway on the region's first expressway.

At first, access roads and overpasses were built. By 1968, the controlled access Black Canyon Freeway traversed the city from north to south. It was upgraded to Federal Interstate Highway standards in the 1970s.

By 1980, the region was served by four expressways; the Black Canyon (Interstate 17), Papago (Interstate 10), Maricopa (Interstate 10) and Supersition (US 60 Highway).

Back in the days, few of Phoenix's many malls were "freeway friendly". CHRIS-TOWN was not terribly far from a freeway interchange, but the first truly freeway-adjacent shopping mall, METROCENTER, would not come along until 1973. It was soon followed by FIESTA MALL [1979].

The implementation of a comprehensive, regional freeway network in Phoenix finally gainied impetus with the 1985 passage of Proposition 300. This initiative created a one-half percent sales tax, with its proceeds to be used -primarily- to complete the freeway network that had been on the drawing board since the 1960s.

Nowadays, the push is on to extend the region's Valley Metro light rail system, which began revenue service in December 2008. Ironically, this transit network would connect TRI-CITY MALL, PARK CENTRAL CENTER and CHRIS-TOWN MALL, if these shopping hubs still existed in their original incarnations.
Phoenix's Maryvale Shopping City



Phoenix's second "Mid-Mod" mall opened a few years after the city's PARK CENTRAL SHOPPING CITY (1957). When fully completed in the mid-1960s, MARYVALE SHOPPING CITY included two department stores, two grocery stores, two drug stores and the Bowlero bowling alley.
Photo from Malls of America Blogspot

The first phase of Phoenix's 16 million dollar MARYVALE SHOPPING CITY opened in August 1959. The merchandising mecca was at the center of Maryvale, one of Phoenix's first -and largest- post-war planned communities.


By the mid-1960s, the mall had been expanded with a South Wing of stores (indicated in gray).