
A contemporary shot of the newly-renovated BERGEN TOWN CENTER
Center Court. The mall entrance of Century 21 is seen on the right
Photo from www.bergenonline.com (Vornado Realty Trust)
A rendering of the exterior of Century 21. It occupies the second and
third levels of the old Stern's anchor box. Filene's Basement and
Nordstrom Rack stores are on on the first level of the mall and have
only exterior entrances.
Rendering from www.bergenonline.com (Vornado Realty Trust)
The newly-reconfigured southeast corner of BERGEN TOWN CENTER.
A 77,000 square foot Whole Foods Market uses space previously leased
as inline stores, with some additional square footage added.
Rendering from www.bergenonline.com (Vornado Realty Trust)
The newly-expanded West Wing...where Ohrbach's (Steinbach /
Value City) used to stand. Amazingly enough, the new Target,
seen in the distance, actually has an
interior entrance into the
mall.
Rendering from www.bergenonline.com (Vornado Realty Trust) * *
A site plan of the remodeled retail hub. Another surprise...the circa-
'57 center has been renovated as an enclosed structure...instead
of being given the standard, post millennium-type demalling. The
Lowe's indicated here is presently under construction.
BERGEN MALL
East Route 4 and Forest Avenue
Paramus and Maywood, New Jersey
The first shopping mall in New Jersey, Paramus' GARDEN STATE PLAZA [May 2008 archive], was completed in phases between 1957 and 1960. The state's second major shopping center, BERGEN MALL, was located a half mile east of GARDEN STATE, straddling the cities of Paramus and Maywood.
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BERGEN, probably the very first shopping center in the United States to be officially referred to as a (quote / unquote) "mall", held its grand opening November 14, 1957. It was designed by Seattle's John Graham, Jr., developed by New York City-based Allied Stores and constructed on an 85 acre site, 10.5 miles northwest of Times Square.
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The open-air complex was situated on two levels and anchored by a 4-level (320,000 square foot), New York City-based Stern Brothers department store. There was also a 2-level (47,000 square foot) J.J. Newberry 5 and 10, as well as Lerner Shops, Foxmoor women's apparel, Nelson Furs, A & S Beck Shoes, Brill Hardware, Fanny Farmer Candies, Mallary Furniture, and Thom McAn Shoes.
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Food Fair and Penn Fruit supermarkets were located in an outparcel strip plaza, "The Bergen Mall Food Center", connected to the east end of the main mall structure via a pedestrian and auto bridge over Forest Avenue.
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The Lower Level of BERGEN MALL included a bowling alley, performing arts center, "kiddie ride" amusement area and (after 1972) the Carmelite Chapel of St. Therese. In the mid-20th century era of a major, regional shopping center as a one-stop, "everything in one place" place of business and entertainment, BERGEN MALL had it all.
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A 2-level (135,000 square foot), New York City-based Ohrbach's was added to the west end of the mall, opening August 17, 1967. A freestanding E.J. Korvette discount mart was also built as a peripheral structure at this time.
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On September 16, 1973, a 1.2 million dollar renovation of the shopping center was completed. The mall had been enclosed and its interior spaces refurbished with 1970s decor. An Early American-theme "Village Mall" area was installed on the Lower Level.
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This renovation kept BERGEN MALL competitive with other regional-class shopping centers in Paramus. In addition to GARDEN STATE PLAZA, these were FASHION CENTER MALL (1967) and PARAMUS PARK MALL (1974).
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However, as the years passed, BERGEN MALL became stuck in a time warp, of sorts. There were no more major renovations. New anchor stores came and went. Ohrbach's became an Asbury Park, New Jersey-based Steinbach in 1987 and Richmond, Virginia-based Value City in 1996, which was shuttered in the mid-2000s.
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Stern's was rebranded by Macy's in 2001 and closed in 2004. Levels 2 and 3 of the 4-level structure reopened as a New York City-based Century 21 discount apparel outlet October 10, 2006. The first level became a Boston-based Filene's ["fiy-leenz"] Basement October 28, 2007.
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The 1,068,000 square foot center had been purchased by the New York City-based Vornado Realty Trust in late 2003. The firm changed the name of the complex to BERGEN TOWN CENTER and started a 171 million dollar renovation in 2006.
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This included a complete remodeling of the shopping center. The old Ohrbach's / Steinbach / Value City was gutted, partially-demolished and made into an extension of the West Wing, anchored by a newly-built Target.
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Inline stores, such as a 35,000 square foot Nordstrom Rack and 77,000 square foot Whole Foods Market, are being created out of previously-existing -and newly-added- mall space.
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Moreover, new mall entrances and a 5-level parking garage are being built, with completion scheduled to take place in the spring of 2009. An outparcel (167,000 square foot) Lowe's Home Improvement Center is presently under construction.
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Sources:
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"Bergen Town Center" article on Wikipedia
www.myspace.com/bergenmall / Site maintained by Jordan B.
Malls Of America blogspot / "Bergen Mall' thread
Comment post by Dan / "Dea41396"
"Ohrbach's" article on Wikipedia
"Steinbach" article on Wikipedia