This snapshot was taken inside the mall's Morrison's Cafeteria.
Photo from University of Arkansas Little Rock Center for History & Culture / Earl Saunders, Junior
The Park Plaza Bowling Lanes were located on the mall's lower level.
Photo from University of Arkansas Little Rock Center for History & Culture / Earl Saunders, Junior
For its first 5 years, the shopping hub did not have an anchor department store. A Little Rock-based Blass was added to the west end of the complex in the mid-1960s. The Blass chain had just been acquired by Dillard's. The store seen here operated as Pfiefer-Blass between 1967 and 1974. After this, it received a bona fide Dillard's nameplate.
PARK PLAZA CENTER in 1965. The original -circa-'60- mall is shown in black. The section indicated in dark gray, and the aforementioned Blass store, are recent additions. With these improvements, the complex covered approximately 292,600 leasable square feet.
A circa-1966 view includes the new Blass store, which is seen on the left side of the image.
Photo from University of Arkansas Little Rock Center for History & Culture / Earl Saunders, Junior