The following five snapshots were taken in a Murphy's "A-A Store." This large-format model was introduced in 1968. "A-A" units included Fashion Apparel, Fashion Accessories, Men's & Boy's, Knit 'N Stitch, Housewares, Writings & Wrappings, Toys & Hobbies, Sporting Goods, Entertainment Center, Tobacco Shop, Auto Accessories and a Sweets 'N Eats section.

Photo from the G.C. Murphy Company Annual Report 1968

The Entertainment Center carried the latest 45 and 33 & 1/3 records, record players and televisions. An 8-track cartridge tape cabinet is seen in the center of the snapshot.

Photo from the G.C. Murphy Company Annual Report 1968

In this Entertainment Center view, Mom mulls over whether or not to spring for that new color television. 

Photo from the G.C. Murphy Company Annual Report 1969

The new "A-A" store featured a full Lawn & Garden section.

Photo from the G.C. Murphy Company Annual Report 1969

The "A-A" store also included a sit-down Murphy's Restaurant. Standard Murphy's units usually included a Luncheonette.

Photo from the G.C. Murphy Company Annual Report 1969

This trademark promoted the variety store chain in the late 1970s.

Graphic from the G.C. Murphy Company