An EL CENTRO logo montage features inline stores and entertainment venues that were in business in the mall during the mid-1970s.

In 1974, the shopping complex housed around 360,000 leasable square feet. There were thirty-four stores and services, with one of these being the newly-opened Cine 2 twinplex.

EL CENTRO MALL TENANTS 1974:

MONTGOMERY WARD (with Buffeteria Snack Bar and attached Auto Center ) / WOOLCO (with cafeteria) / ABC Kiddie Shop / American Diamond Jewelers / American Handicrafts / Austin Shoe Stores / Bealls / CSW Cine 2 / Carey's Imports / Chico's Hot Dog Stand / Christian Book Shop / Curtis Mathes Factory Showroom / El Caballero Men's Shop / El Centro Sound Center / Intimate Mood Lingerie Shop / Kinney Shoes / La Rue's Gifts / Lanai Pool & Patio / Levines apparel / Margo's la Mode ladies' wear / Merle Norman Cosmetic Studio / Mexican Curio Shop / Old Mexico Restaurant / Pants South / Pat's Shoe Box / Quips & Quotes Gifts / Regis Hairstylists / Studer's Photos / The House of Jeans / The Linen Closet / The Wagon Wheel Western Wear / The Wooden Indian Tobacco Shoppe / The Young Fashions