The original dumbell plan mall opened for business in August 1969.
Photo from Potter Manufacturing Company / Sky View Photo - Eugene
A vintage view of the center's Center Court. A storefront for Memory Lane is seen on the right. VALLEY RIVER CENTER featured two shopping concourses. The north-south concourse (on the left) extended for 680 feet. A second east-west concourse originally stretched for 350.
Photo from Smith-Western, Incorporated / Morton Luman
The North (Penneys) Wing was flanked by stores such as Partycard Hallmark, Mode O'Day, Fabric House, Hardy Shoes and Petries.
Photo from Smith-Western, Incorporated / Morton Luman
