Melbourne's Brevard Mall

A rendering of the original Harbor City shopping hub. BREVARD MALL was the first Floridian shopping complex developed by Ohio's Edward J. DeBartolo.
Drawing from the Edward J. DeBartolo Corporation

Competition for the new BREVARD MALL was located right across the street. The MELBOURNE SHOPPING CENTER opened, in August 1959, with twenty stores and services. Tenants in the strip-type complex included Belk-Lindsey, Publix and W.T. Grant.
Graphic from Publix Supermarkets, Incorporated