A new developer came on board in the fall of 2016 and finally got the ball rolling. A mixed-use project, known as PARK LANE, would include residential, retail, educational and hospitality components and also incorporate a renovated Century Park Lane 16 megaplex.
Original graphic from https://parklanelife.com
A fully-realized PARK LANE is depicted in this rendering. Construction commenced on Phase 1 in July 2019. This would add a multi-story parking facility and four high-end apartment buildings. Tenants began moving in in late 2020.
Drawing from https://parklanelife.com
The PARK LANE project was renamed in September 2020. It would be known, henceforth, as RED, or RENO EXPERIENCE DISTRICT.
Graphic from https://redreno.com
Phase 2 of the RENO EXPERIENCE DISTRICT project included an Element by Marriott hotel, which opened for business in December 2022.
Drawing from https://parklanelife.com
