The Land of the Sky's first major shopping complex was officially dedicated in November 1973. It was originally promoted with these logos. Perhaps some Ashevillian out there could explain the zebra reference...
Graphic from R.L. Coleman & Company
Before there was ASHEVILLE MALL, there was TUNNEL ROAD SHOPPING CENTER. Its first stores opened in August 1965. In April 1966, an enclosed concourse was completed. The facility became TUNNEL HILL SHOPPING CENTER & MALL. A face lift, done in a Tyrolian (Austrian) motif, was completed in December 1977. The complex was known, henceforth, as INNSBRUCK MALL.
Graphic from Tunnel Road Shopping Center, Incorporated
