The Land of the Sky's first major shopping complex was officially dedicated in November 1973. It was originally promoted with these logos. Perhaps some Ashevillian out there could explain the zebra reference...
Graphic from R.L. Coleman & Company
Before there was ASHEVILLE MALL, there was TUNNEL ROAD SHOPPING CENTER. Its first stores opened in August 1965. In April 1966, an enclosed concourse was completed, with the complex morphing into TUNNEL HILL SHOPPING CENTER & MALL. A face lift, done in a Tyrolian (Austrian) motif, wrapped up in December 1977. The facility would be known, henceforth, as INNSBRUCK MALL.
Graphic from Tunnel Road Shopping Center, Incorporated
