The original SCOTTSDALE FASHION SQUARE is depicted in a circa-1962 plan. The section shown in black was completed in 1959-1960. The remainder (in dark gray) was inaugurated in 1961 and '62. When fully-realized, the mall spanned approximately 228,000 leasable square feet and contained twenty-two stores and services. Free parking was provided for 2,000 autos.
SCOTTSDALE FASHION SQUARE TENANTS 1962:
GOLDWATERS (with Antoine Beauty Salon and Barber Shop) / A.J. BAYLESS supermarket / Baron's Restaurant / Bostrom's ladies' wear / Burnett's Books & Records / Expectation Shops / Fashionette / Fashion Square Barber Shop / First National Bank of Arizona (outparcel) / Goot Shoes / Goldwaters Men's World / Holiday House ladies' wear / Jenni ladies' wear / Joy's Sportswear / Kamera Korner / Liquor Oasis / Michele's Beauty Salon / Pancho's Gift Shop / Pinney & Robinson / Rosenzweig's Jewelers / Ryan-Evans Drug (with luncheonette) / Switzer's ladies' wear (with beauty salon) / Waltah Clark's Hawaiian Shop
Baron's Restaurant was an original FASHION SQUARE tenant.
Drawing from Harry Lenart and Coldwell Banker & Company
East Camelback and North Scottsdale Roads
Scottsdale, Arizona
Greater Phoenix's sixth open-air mall was developed by a joint venture of Scottsdale's Harry Lenart and Coldwell Banker & Company. The complex was built on a 32.2-acre plot, situated 13 miles northeast of the Arizona State Capitol, in suburban Scottsdale. The site, formerly farm fields, had been utilized for a rodeo stadium by the Scottsdale Jaycees in the mid-1950s.
A small shopping plaza was built on the eastern half of the parcel. Its (28,700 square foot) A.J. Bayless Market opened its doors on January 15, 1959. The plaza included Kamera Korner, Liquor Oasis, and a barber shop. Ryan-Evans Drug commenced operation on January 30, 1960.
In August 1960, construction got underway on an adjacent open-air mall. Designed by Edward L. Varney Associates of Phoenix and John Schotanas, it consisted of a single retail level -with basements- anchored by a 2-level (70,000 square foot), Phoenix-based Goldwaters. This store held its grand opening on October 9, 1961.
The first four operational inline stores were Switzer's, Rosenzweig's Jewelers and Burnett's Books & Records. These debuted on October 30, 1961. Jenni (Jennifer's ladies' wear) opened its doors on November 16th.
Five additional stores were dedicated on February 15, 1962; The Expectation Shop, Fashionette, Goot Shoes, Pancho's Gifts and Waltah Clarke's Hawaiian Shop. Baron's Restaurant welcomed its first diners later in February 1962. With its completion, SCOTTSDALE FASHION SQUARE encompassed approximately 228,000 leasable square feet and housed twenty-two stores and services.
Ground was broken for a mall expansion in November 1972. The open-air West Wing extension would consist of two retail floors; a Ground Level and partial Upper. The addition was anchored by a 2-level (50,000 square foot), Phoenix-based Diamond's, which opened for business on March 17, 1974. With its completion, the shopping hub housed forty-nine stores and spanned approximately 360,000 leasable square feet.
In the early years, the primary retail rival of SCOTTSDALE FASHION SQUARE was the fully-enclosed LOS ARCOS MALL (1969) {3 miles south, also in Scottsdale}.
In the early years, the primary retail rival of SCOTTSDALE FASHION SQUARE was the fully-enclosed LOS ARCOS MALL (1969) {3 miles south, also in Scottsdale}.
