San Jose's Valley Fair Center

VALLEY FAIR CENTER was one of the first major post-war shopping hubs in -or around- the Silicon Valley. The open-air complex was located 6 miles southwest of center city San Jose.

Photo from http://www.flickr.com / "HmDavid"

Graphic from R.H. Macy & Company

The mall was developed in conjunction with BAY FAIR CENTER in San Leandro, California. A single logo was used to promote both shopping hubs, which included either a "V" (for VALLEY FAIR) or "B" (for BAY FAIR).

Graphic from R.H. Macy & Company