Welcome to the largest mall and retail history site on the internet. The MALL HALL OF FAME is a vintage shopping mall scrapbook. Its focus is on shopping complexes built -in the USA- between 1946 and 1979. Don't forget to visit our four Shopping Mall Memory Lanes, which transport you through time to a mall in 1956, 1963, 1970 and 1977!
San Jose's Valley Fair Center


VALLEY FAIR CENTER was one of the first major post-war shopping hubs in -or around- the Silicon Valley. The complex was located 6 miles west of center city San Jose.
Photo from http://www.flickr.com / "HmDavid"
Graphic from R.H. Macy & Company


The mall was developed in conjunction with BAY FAIR CENTER in San Leandro, California. A single logo was used to promote both shopping hubs, which included either a "V" (for VALLEY FAIR) or "B" (for BAY FAIR).
Graphic from R.H. Macy & Company