Whatever the case, SOUTHLAND was the first interior mall in -or around- Memphis and was among the first fully-enclosed malls in the Mid-South region. Its Center Mall fronted on an F.W. Woolworth 5 & 10. 
Photo from the Bluff City News Company

Another Center Mall view. The Strands of Mirror Fountain, in the foreground, was created by Beverly Pepper.
Photo from the Bluff City News Company

Goldsmith's, of Memphis, anchored the east end of the mall. The store was the chain's second branch.
Photo from www.labelscar.com / "Caldor"

In August 1966, SOUTHLAND MALL encompassed around 478,700 leasable square feet, housed fifty-one stores and services, and provided free parking for 4,000 autos. The primary developer was the Joseph Meyerhoff Corporation of Baltimore. 

SOUTHLAND MALL TENANTS 1966:

GOLDSMITH'S (with Toney's Fruit Stand ) / SEARS (with Coffee House, Optical Department, Garden Shop and freestanding Auto Center) / F.W. WOOLWORTH 5 & 10 (with Snack Bar) / DEL "D" FARM supermarket / Art & Hobby Center / Ashley's ladies' wear / Baker's Shoes / Card Mart / Casual Corner ladies' wear / Catherine's  Stout Shop / Central Academy of Music / Contour Chairs / Dinstuhl's Candies / Florsheim Shoes / First National Bank of Memphis (outparcel) / Games Imported / Gay Nineties Barber Shop / Izzy Rosen's men's wear / John Gerber Company apparel / Gridiron Restaurant / Halpern's fabrics / House of Cruthirds home decor / Jacqueline Hats / Kilgore's Pet Shop / Lerner Shops ladies' wear / Levy's apparel / Murdock Acceptance Corporation / National Shirt Shops / Nip & Tuck children's wear / Merle Norman Cosmetic Studio / Pants Parlour / Paul's Shoes / Perel & Lowenstein jewelers / Piccadilly Cafeteria / Radefeld's Bakery / Radio Shack / Remon's Southland Beauty Salon / Richman Brothers men's wear / Rogers Children's Shoes / Singer Sewing Center / Size 5-7-9 Shops ladies' wear / Southland Delicatessen / Southland Optical, Incorporated / Spencer Gifts / Style Shoppe ladies' wear / The Gift Box / Thom McAn Shoes / Vogue Laundry Cleaners / Waldenbooks / Walgreen Drug (with The Grill)