Desmond's was a junior anchor of the original mall, along with Joseph Magnin, Barker Brothers Home Furnishings, Von's-Shopping Bag and Woolworth's. This So-Cal-based apparel store sat on the south end of the mall, across from The Broadway.
Rendering from The Oxnard Press-Courier
The Barker Brothers at BEUNAVENTURA CENTER was part of a north store block which faced Telegraph Road. The home furnishings store, which occupied a stunning Mid-Century Modern structure, opened for business in November 1964.
Photo from Midtown Ventura Community Council Newsletter / http://www.cityofventura.net