In a full-color photo, shoppers stroll the EL CON shopping concourse. F.W. Woolworth, on the right, was a junior anchor at the 6 million dollar complex.

Photo from Petley Studios, Incorporated

The first phase of a large-scale EL CON expansion was completed in the fall of 1969. This was built on the site of the demolished hotel and consisted of a new Levy's ["lee-veez"], relocated from a much smaller store in the original open-air mall.
Drawing from Levy's of Tucson