An ornate script-font sign was used to entice PLAZA shoppers in the 1960s and '70s.
Graphic from the Albert Lovett Company
EL CERRITO PLAZA TENANTS 1969:
CAPWELL'S (with Kirby's Restaurant & Lounge and freestanding Tire Center) / F.W. WOOLWORTH (with luncheonette) / LONGS DRUGS (with luncheonette) / LUCKY STORES supermarket / Abbey Carpet / Allstate Insurance / Betty's House & Table Gifts / Bishop's TV-Stereo / Blachman's Camera Shop / Capwell's Travel Service / Carole's / Cole National Corporation / Cow Wow Bakery / Crescent Jewelers / Eat Rite Restaurant / Foley & Bonny / Foreman & Clark clothiers / Franklin Optical / Gallenkamp Shoes / Goldman's / Hartfield's / House of Fabrics / Household Finance Corporation / Hunt's Do-Nuts / Jacuzzi / Jerri B. / Joseph's / Kin's Barbeque / Kushin's Shoes / El Cerrito Launderette / Leeds Qualicraft Shoes / Lord's / Louis Gordon Music / McPhee's Junior Bootery / Merle Norman Cosmetic Studio / Mechanics Bank (outparcel)/ Motherhood Maternity / Nacin's Shoe Repair / One Hour Martinizing / Plaza Barber Shop / Roos-Atkins / Salee Fine Hairgoods / Sandra Joy Casuals / Sandy's Restaurant / See's Candies / State Farm Insurance / Steven's Jewelers / Style House / Swenson's Ice Cream / Topps & Trowsers / Virginia Cleaners / Ziar Optometrists
A 1970s view of EL CERRITO PLAZA. A gigantic BART (Bay Area Rapid Transit) station is seen in the upper left. In the foreground, one can make out a Red Barn fast food restaurant.
Photo from the Smith Novelty Company / Sandor Balitoni
BART's El Cerrito Plaza Station. San Francisco-Oakland's rail rapid transit system first serviced EL CERRITO PLAZA in January 1973. The train terminal is one block northeast of the shopping center site.
Photo from Wikipedia / "Bryce Nesbitt"
EL CERRITO PLAZA TENANTS 1969:
CAPWELL'S (with Kirby's Restaurant & Lounge and freestanding Tire Center) / F.W. WOOLWORTH (with luncheonette) / LONGS DRUGS (with luncheonette) / LUCKY STORES supermarket / Abbey Carpet / Allstate Insurance / Betty's House & Table Gifts / Bishop's TV-Stereo / Blachman's Camera Shop / Capwell's Travel Service / Carole's / Cole National Corporation / Cow Wow Bakery / Crescent Jewelers / Eat Rite Restaurant / Foley & Bonny / Foreman & Clark clothiers / Franklin Optical / Gallenkamp Shoes / Goldman's / Hartfield's / House of Fabrics / Household Finance Corporation / Hunt's Do-Nuts / Jacuzzi / Jerri B. / Joseph's / Kin's Barbeque / Kushin's Shoes / El Cerrito Launderette / Leeds Qualicraft Shoes / Lord's / Louis Gordon Music / McPhee's Junior Bootery / Merle Norman Cosmetic Studio / Mechanics Bank (outparcel)/ Motherhood Maternity / Nacin's Shoe Repair / One Hour Martinizing / Plaza Barber Shop / Roos-Atkins / Salee Fine Hairgoods / Sandra Joy Casuals / Sandy's Restaurant / See's Candies / State Farm Insurance / Steven's Jewelers / Style House / Swenson's Ice Cream / Topps & Trowsers / Virginia Cleaners / Ziar Optometrists
A 1970s view of EL CERRITO PLAZA. A gigantic BART (Bay Area Rapid Transit) station is seen in the upper left. In the foreground, one can make out a Red Barn fast food restaurant.
Photo from the Smith Novelty Company / Sandor Balitoni
BART's El Cerrito Plaza Station. San Francisco-Oakland's rail rapid transit system first serviced EL CERRITO PLAZA in January 1973. The train terminal is one block northeast of the shopping center site.
Photo from Wikipedia / "Bryce Nesbitt"
