An ornate script-font sign was used to entice PLAZA shoppers in the 1960s and '70s.
Graphic from the Albert Lovett Company
EL CERRITO PLAZA TENANTS 1969:
CAPWELL'S (with Kirby's Restaurant & Lounge and freestanding Tire Center) / F.W. WOOLWORTH (with luncheonette) / LONGS DRUGS (with luncheonette) / LUCKY STORES supermarket / Abbey Carpet / Allstate Insurance / Betty's House & Table Gifts / Bishop's TV-Stereo / Blachman's Camera Shop / Capwell's Travel Service / Carole's / Cole National Corporation / Cow Wow Bakery / Crescent Jewelers / Eat Rite Restaurant / Foley & Bonny / Foreman & Clark clothiers / Franklin Optical / Gallenkamp Shoes / Goldman's / Hartfield's / House of Fabrics / Household Finance Corporation / Hunt's Do-Nuts / Jacuzzi / Jerri B. / Joseph's / Kin's Barbeque / Kushin's Shoes / El Cerrito Launderette / Leeds Qualicraft Shoes / Lord's / Louis Gordon Music / McPhee's Junior Bootery / Merle Norman Cosmetic Studio / Mechanics Bank (outparcel)/ Motherhood Maternity / Nacin's Shoe Repair / One Hour Martinizing / Plaza Barber Shop / Roos-Atkins / Salee Fine Hairgoods / Sandra Joy Casuals / Sandy's Restaurant / See's Candies / State Farm Insurance / Steven's Jewelers / Style House / Swenson's Ice Cream / Topps & Trowsers / Virginia Cleaners / Ziar Optometrists
EL CERRITO PLAZA TENANTS 1969:
CAPWELL'S (with Kirby's Restaurant & Lounge and freestanding Tire Center) / F.W. WOOLWORTH (with luncheonette) / LONGS DRUGS (with luncheonette) / LUCKY STORES supermarket / Abbey Carpet / Allstate Insurance / Betty's House & Table Gifts / Bishop's TV-Stereo / Blachman's Camera Shop / Capwell's Travel Service / Carole's / Cole National Corporation / Cow Wow Bakery / Crescent Jewelers / Eat Rite Restaurant / Foley & Bonny / Foreman & Clark clothiers / Franklin Optical / Gallenkamp Shoes / Goldman's / Hartfield's / House of Fabrics / Household Finance Corporation / Hunt's Do-Nuts / Jacuzzi / Jerri B. / Joseph's / Kin's Barbeque / Kushin's Shoes / El Cerrito Launderette / Leeds Qualicraft Shoes / Lord's / Louis Gordon Music / McPhee's Junior Bootery / Merle Norman Cosmetic Studio / Mechanics Bank (outparcel)/ Motherhood Maternity / Nacin's Shoe Repair / One Hour Martinizing / Plaza Barber Shop / Roos-Atkins / Salee Fine Hairgoods / Sandra Joy Casuals / Sandy's Restaurant / See's Candies / State Farm Insurance / Steven's Jewelers / Style House / Swenson's Ice Cream / Topps & Trowsers / Virginia Cleaners / Ziar Optometrists
In a 1970s view of EL CERRITO PLAZA, a gigantic BART (Bay Area Rapid Transit) station is seen in the upper left. In the foreground, one can make out a Red Barn fast food restaurant.
Photo from the Smith Novelty Company / Sandor Balitoni
San Francisco-Oakland's mid-mod metro first serviced EL CERRITO PLAZA in January 1973. The Bay Area Rapid Transit (BART) El Cerrito Plaza station is located one block northeast of the shopping center.
Photo from Wikipedia / Noah Salzman
Photo from the Smith Novelty Company / Sandor Balitoni
San Francisco-Oakland's mid-mod metro first serviced EL CERRITO PLAZA in January 1973. The Bay Area Rapid Transit (BART) El Cerrito Plaza station is located one block northeast of the shopping center.
Photo from Wikipedia / Noah Salzman
