Our first EL CON site plan shows the locations of Hotel El Conquistador and the new shopping center built beside it. At this early date, EL CON CENTER spans around 488,000 leasable square feet and houses nineteen stores...with an eventual total of forty-two. The mall parking area has space for 3,000 autos.
EL CON CENTER TENANTS 1961:
LEVY'S (with Antoine Beauty Salon and Budget Shop) / MONTGOMERY WARD (with Snack Bar, Optical Shop and freestanding Auto Center) / EL RANCHO MARKET / F.W. WOOLWORTH 5 & 10 (with Luncheonette) / S.S. KRESGE 5 & 10 (with Dinette and Delicatessen) / Baker's Qualicraft Shoes / Coffee Dan's / Daniel's Jewelers / David's Wetherby-Kayser Shoes / First National Bank of Arizona / Gallenkamp Shoes / Grunewald & Adams Jewelers / House of Fabrics / Kinney Shoes / Lerner Shops ladies' wear / Mills-Touche' men's wear / Nan's Dress Shop / National Shirt Shops / Nu-Art Photo Service / Porter's apparel / Skaggs Drug Center (with luncheonette) / Singer Sewing Center / The College Shop / Wohlfeiler's Shoes
The first phase of a large-scale EL CON expansion was completed in the fall of 1969. This was built on the site of the demolished hotel and consisted of a new Levy's ["lee-veez"], relocated from a much smaller store in the original open-air mall.
Drawing from Levy's of Tucson
EL CON prospered, as the only major shopping center in town, for over 13 years. PARK MALL, the region's second enclosed retail venue, was inaugurated in May 1975. Developed by one of the owners of EL CON, PARK MALL was not a true competitor...at least in its early years.
Graphic from the Sierra Investment Company
THE TUCSON MALL, which was completed in March 1982, was an EL CON competitor from the start.
Graphic from Forest City Rental Properties, Incorporated
Finally, there was FOOTHILLS MALL. Its grand opening was held in August 1982, providing even more retail rivalry for EL CON MALL.
Graphic from Federated Stores Realty, Incorporated
The mall's North (Food Court) Entrance and open piazza it fronted on. This section of the former enclosed mall was torn down in 2012.
Photo from www.shopelconmall.com
The interior of the EL CON MALL Food Court. The prospective culinary complex was a 2001-2002 addition. It was never utilized and sat vacant for nearly 10 years.
Photo from www.shopelconmall.com
In late 2006, a section at the southwest corner of the mall was razed. The incomplete Ross store, seen here, was built in the space. It opened for business in November 2007.
Photo from Pima County, Arizona
That well-known Bentonville-based retailer joined the EL CON tenant list in September 2013.
Photo from www.elconcenter.com
EL CON CENTER
East Broadway and North Dodge Boulevards
Tucson, Arizona
Hotel El Conquistador, a grand, Spanish Revival structure, opened to much fanfare in November 1928. It was situated on the western half of a 93-acre plot, located 2.6 miles east of center city Tucson. Development of the eastern half of the site commenced in April 1959.
The first operational store at EL CON CENTER was a 2-level (62,000 square foot), Tucson-based Levy's ["lee-veez"], which was formally dedicated on November 16, 1960. A branch of the First National Bank of Arizona was dedicated on February 1st. Montgomery Ward's 2-level (154,100 square foot) store opened for business on February 2nd.
Seven inline stores were launched on August 24, 1961. These were House of Fabrics, Gallenkamp Shoes, Lerner Shops, Kinney Shoes, an El Rancho Market grocery, (15,000 square foot) F.W. Woolworth and (27,900 square foot) S.S. Kresge 5 & 10.
Nine stores opened their doors on November 2, 1961; Baker's Qualicraft Shoes, The College Shop, Daniel's Jewelers, Grunewald & Adams Jewelers, Mills-Touche men's wear, Nu-Art Photo Service, Skaggs Drug Center, Wohlfeiler's Shoes and David's Wetherby-Kayser Shoes. EL CON CENTER now featured nineteen stores and services. When fully-leased, the mall would house forty-two.
The adjacent hotel closed in 1964 and was razed in 1968. In its place, a new 2-level (193,300 square foot) Levy's was built. This store opened on September 15, 1969 and was expanded with a third level (to 290,000 square feet) in 1975. The original Levy's store re-opened, as a Tucson-based Steinfeld's, on March 27, 1971.
As the new section was being built, the existing East Mall mall was enclosed and climate-controlled. The merged mall, which encompassed approximately 1,023,800 leasable square feet, held its grand opening on January 27, 1979. Among 124 stores and services were United Jewelers & Distributors, Showcase Cards, Wicks 'N Sticks, T-Shirts Etcetera, Musicland, B. Dalton Bookseller and Morrow's Nut House. The TM Theatres El Con 6 showed first features on August 19, 1979.
The shopping hub had encountered its first competition with the completion of PARK MALL {2.7 miles east, in Tucson} in May 1975. THE TUCSON MALL {5.3 miles northwest, also in Tucson} opened for business in March 1982. FOOTHILLS MALL {9.7 miles northwest, in Pima County} was dedicated in August of the same year.
Steinfeld's became the first EL CON MALL anchor store to fold, on August 26, 1984. Its space was to sit vacant, being used, on an intermittent basis, as a Holiday Sharing Center for the needy. In November 1993, the space re-opened as the short-lived Pavilion at El Con Mall, which included a food court, farmer's market, bazaar and indoor street fair.
The next anchor alteration involved Levy's, which was rebranded by Dallas-based Sanger-Harris in September 1985 and Houston-based Foley's in July 1987. On February 2, 1997, the store morphed into a Los Angeles-based Robinsons-May. It was rebranded by Macy's on September 9, 2006. Goldwaters became a Dillard's in September 1986 and closed for good on May 9, 2000.
By this time, much had changed at the mall site. The circa-1960 section, and a portion of the 1979 mall, had been knocked down in December 1998. Montgomery Ward was left standing. The Century 20 At El Con Mall megaplex was built, which showed first features on June 30, 1999. A 1-level (123,200 square foot) Home Depot was dedicated in June 2001.
A Food Court and open piazza were installed between the new megaplex and existing J.C. Penney. Oddly enough, the Food Court was never used. Montgomery Ward shut down on March 18, 2001. The building was bulldozed with ground broken, for a 1-level (125,000 square foot) Target, in November 2003. The store held its grand opening on July 25, 2004.
Another "anchor's away" took place in January 2008, with the shuttering of Macy's. This ended up providing a way for Wal-Mart to establish a presence at EL CON MALL...something they had been trying to do since 1999. At that time, a proposal for an EL CON Wal-Mart was met with so much community opposition that the city passed a Big Box Ordinance to (temporarily) stop Wal-Mart from SuperCentering the mall.
A few years later, The City of Tuscon met with Wal-Mart behind closed doors and formulated a way to work around the Big Box Ordinance. A development plan was approved by the City of Tucson in June 2011. Construction was delayed by a lawsuit filed by a "Stop Wal-Mart" citizens group in November 2011. In the meantime, the owners of the property, Tucson-based MAS Real Estate Management, worked tirelessly to reposition the shopping complex. Its long-term revitalization included a new Ross Dress for Less.
Outparcel structures were built along the front of the site, including Office Depot, Rubio's Fresh Mexican Grill, Chick-fil-A and In-N-Out Burger. Moreover, the Goldwaters-Dillard's building, sitting vacant since 2000, was retenanted. Burlington Coat Factory renovated the building and opened a store, on its first level, on March 5, 2010.
All legal hurdles for the construction of the EL CON WalMart were resolved in August 2012. Work on the 1-level (100,000 square foot) SuperCenter began in the fall of 2012, with its grand opening taking place on September 11, 2013. Missouri-based real estate entrepreneur Stan Kroenke acquired EL CON MALL in May 2014. At this time, the official name reverted to EL CON CENTER.
Sources:
The Arizona Republic (Phoenix, Arizona)
The Tucson Citizen
http://www.ringbrothershistory.com
https://www.scribd.com/doc / "Arizona Movie Theaters"
http://www.labelscar.com
http://www.elconmall.com (website on Internet Archive Wayback Machine)
https://www.pima.gov / Pima County, Arizona
https://www.cinematreasures.org
"El Con Mall" article on Wikipedia
Talk about humble beginnings! Here we see the first segment of what would become SCOTTSDALE FASHION SQUARE. There were only four tenants in business in 1959; a liquor store, barber shop, camera shop and A.J. Bayless supermarket.
Photo from www.azcentral.com
SCOTTSDALE FASHION SQUARE TENANTS 1962:
East Camelback and North Scottsdale Roads
Scottsdale, Arizona
Greater Phoenix's sixth open-air mall was developed by a joint venture of Scottsdale's Harry Lenart and Coldwell Banker & Company. The complex was built on a 32.2-acre plot, situated 13 miles northeast of the Arizona State Capitol, in suburban Scottsdale. The site, formerly farm fields, had been utilized for a rodeo stadium by the Scottsdale Jaycees in the mid-1950s.
A small shopping plaza was built on the eastern half of the parcel. Its (28,700 square foot) A.J. Bayless Market opened its doors on January 15, 1959. The plaza included Kamera Korner, Liquor Oasis, and a barber shop. Ryan-Evans Drug commenced operation on January 30, 1960.
In the early years, the primary retail rival of SCOTTSDALE FASHION SQUARE was the fully-enclosed LOS ARCOS MALL (1969) {3 miles south, also in Scottsdale}.
Drawing from Business Realty of Arizona, Incorporated
Photo from Harkins Theatres
East Camelback Road and North 68th Street
Scottsdale, Arizona
In June 1970, plans for a second East Camelback Road mall were announced. The fully-enclosed complex would be developed by Chicago's John F. Cuneo, under the auspices of Business Realty of Arizona, Incorporated. Chicago's Belli & Belli architects would design the structure, which would occupy a 26.9-acre parcel directly west of -and next door to- SCOTTSDALE FASHION SQUARE.
East Camelback and North Scottsdale Roads
Scottsdale, Arizona
The two malls at the northwest corner of Camelback and Scottsdale Roads operated on a competitive -but friendly- basis for several years. In May 1983, Phoenix-based Westcor bought the FASHION SQUARE complex. CAMELVIEW PLAZA was still owned by its original developer, Scottsdale-based Business Realty of Arizona.
Dillard's established a FASHION SQUARE presence when it acquired the Diamond's chain in 1984. Sakowitz in CAMELVIEW PLAZA was shuttered on March 9, 1986. Soon after, Dillard's began renovating that store.
A "double-header" was created, with the old Sakowitz becoming Dillard's Camelview, which sold women's and children's merchandise. Diamond's was reconfigured as Dillard's Fashion Square, which carried men's apparel and accessories, home furnishings and electronics. The dual-Dillard's operation made its debut on September 24, 1986. The stores were connected by a parking lot shopper's shuttle, known as The Dilly.
SCOTTSDALE FASHION SQUARE would be expanded in three phases. On March 6, 1988, work began on the first phase; an expansion and renovation of Goldwaters. The A.J. Bayless and Revco (nee' Ryan-Evans) Drug stores where demolished. Goldwaters was expanded northward, with 90,000 square feet added. The remodeled store was dedicated on September 9, 1988. It encompassed 180,000 square feet.
Goldwaters was rebranded as a Los Angeles-based J.W. Robinson's on February 26, 1989. Soon after, Westcor embarked on the third (and final) phase of their 150 million dollar FASHION SQUARE expansion. A 2-level "retail sky-bridge" was built. It extended from the west end of FASHION SQUARE, crossed over North Goldwater Boulevard, and connected to the east entrance of CAMELVIEW PLAZA.
As the new wing was being completed, Dillard's was busy renovating the vacant Bullock's. The store was expanded, taking in inline store area of the old CAMELVIEW PLAZA. When construction dust settled, the new Dillard's encompassed a whopping 365,000 square feet. It opened for business on August 8, 1998. The previous Dillard's, in the FASHION SQUARE section, re-opened as a Sears on February 17, 1999.
On September 1, 2007, a 130 million dollar mall renovation got underway. The vacant Robinsons-May building was bulldozed, along with adjacent parking garages on the store's north and east sides. These were replaced by 2-levels of underground parking, topped off by a 2-level (65,000 square foot) Barney's New York and bi-level shopping concourse addition housing eighteen store spaces.
The Barney's New York expansion was officially dedicated on October 15, 2009. Joining the SCOTTSDALE FASHION SQUARE directory were tenants such as Love Culture, Aqua Beachwear, Arthur, Michael Stars, Ed Hardy, Modern Steakhouse and Marcella's Ristorante Pizzeria & Wine Bar. With the reconstruction, the gross leasable area of SCOTTSDALE FASHION SQUARE was increased to approximately 1,939,600 square feet.
A subsequent expansion got underway in July 2014. It added a 1-level (50,000 square foot) Dick's Sporting Goods, which was dedicated on July 17, 2015. The Harkins Camelview At Fashion Square 14 megaplex showed first features on December 18, 2015. The two existing Harkins venues had been shuttered; the Fashion Square 7 on December 6 and CamelView 5 on December 10.
By late 2017, another mall renovation and expansion was underway. The shopping concourse between the Palm Court and Neiman Marcus was refurbished with new flooring, elevators, escalators, store fronts and ceilings. An Elevated Luxury Wing was created, which included a grand mall entrance and stores such as Trina Turk, Saint Laurent and the Breitling, Hublot and IWC Schaffhausen Swiss watch boutiques. Casual dining restaurants Ocean 44, Nobu and Toca Madera, also joined the directory.
The first new stores opened for business in November 2018, with subsequent dedications being held over the next 3 years. SCOTTSDALE FASHION SQUARE now encompassed approximately 1,883,000 leasable square feet and featured over 240 stores and services.
Sources:
The Arizona Republic (Phoenix, Arizona)
http://www.azcentral.com
http://www.hortonrealtyadvisors.com
http;//www.westcor.com (website on Internet Archive Wayback Machine)
https://www.mcassessor.maricopa.gov / Maricopa County, Arizona
http://www.scottsdalepublicart.org
"Scottsdale Fashion Square-North Expansion" prospectus / Nelsen Partners
"Scottsdale Fashion Square" article on Wikipedia
Phoenix's third mall-type shopping complex opened 2 years after its first (PARK CENTRAL SHOPPING CITY). The MARYVALE mall was built in three phases. The first phase structure is depicted above, which housed the Bowlero Lanes bowling alley, an S.S. Kresge 5 & dime and El Rancho Market.
Drawing from Victor Gruen Associates
Photo from Phoenix Public Library Collection / Petley Studios, Incorporated
MONTGOMERY WARD (with Snack Bar, Garden Center and attached Auto Center) / MALCOLM'S (with Stop for Style Beauty Salon and gift wrapping service) / S.S. KRESGE 5 & 10 (with luncheonette) / EL RANCHO MARKET grocery (with Corn Cabin popcorn stand) / Bowlero Lanes bowling alley (with Lantern Inn restaurant and Buffeteria cafeteria) / Clip Joint Barber Shop / First National Bank of Arizona (outparcel) / Gordon's Jewelers / Happy House Shop candy & gifts / House of Fabrics / Kiamy's Shoes / Mam'selle of Arizona ladies' wear / Merritt Electric TV & home appliance / Mode O'Day Frock Shop / One Hour Valet / Paper Mill Cards & Office Supplies / Phoenix Shoe Rebuilders / Ryan-Evans Drug (with luncheonette) / The Hub men's wear / Trust Finance
The MARYVALE TERRACE shopping center was located across North 51st Avenue from the SHOPPING CITY and predated it by 3 years. The first TERRACE stores were launched in May 1956. Several years later, another strip complex -MARYVALE PLAZA- was built across West Indian School Road from the mall. PLAZA stores began opening in November 1979.
Graphic from John F. Long Home Builders, Incorporated
A montage of MARYVALE SHOPPING CITY and MALL logos includes trademarks for stores that populated the complex between its grand opening -in 1959- all the way up to the very last operational tenant, which closed in 1998.






























