Rocket City's HEART OF HUNTSVILLE MALL is dedicated on November 1, 1961. Officiating at the ribbon-cutting are US Senator John Sparkman (D), William P. Engel, of the Engert Corporation, and Huntsville Mayor R.B. Searcy.
Photo from http://www.cbcworldwide.com 


A 70,000 square foot Sears anchored the mall. This full-line store housed fifty-two departments and provided everything "From Corsets to Kitchen Planning." 
Drawing from Sears, Roebuck & Company  


A HEART OF HUNTSVILLE logo montage features trademarks of nine charter tenants. Aside from Sears, the major stores were an M & J ("Mulkey & Jackson") supermarket and F.W. Woolworth 5 & 10.


Speaking of which, the Woolworth's at HEART OF HUNTSVILLE encompassed 27,300 square feet. It opened for business as part of the November 1961 mall dedication.
Photo from F.W. Woolworth Company Annual Report 1961