Welcome to the largest mall and retail history site on the internet. The MALL HALL OF FAME is a vintage shopping mall scrapbook. Its focus is on shopping complexes built -in the USA- between 1946 and 1979. Don't forget to visit our four Shopping Mall Memory Lanes, which transport you through time to a mall in 1956, 1963, 1970 and 1977!
Reading's Berkshire Mall


The original logo for the eastern Pennsylvania shopping hub, which debuted during 1970. The mall's slogan at the time was "A World Of Shopping Pleasure Under One Roof."
Graphic from the Goodman Company