In late 1960, the shiny-new MONMOUTH CENTER encompassed around 693,000 leasable square feet. Its initial fifty stores and services had opened for business between March and May. Free parking was provided for 4,200 autos.

MONMOUTH CENTER TENANTS 1960:

BAMBERGER'S (with 4-Season Pavilion sales area, Chantry Beauty Salon, Garden State Restaurant, cocktail lounge, snack bar, public auditorium, photography studio, pharmacy and freestanding Auto Center) / MONTGOMERY WARD (with Snack Bar, Garden Shop-Seasonal Sales Area and freestanding Auto Center) / S.S. KRESGE 5 & 10 (with luncheonette) / FOOD FAIR supermarket / A.S. Beck Shoes / Bond Clothes / Braddock's men's wear / Brentano's Books / Canadian Furs / Chandler's Shoes / Fabric Show Shop / Family Shoe Repair / Fanny Farmer Candies / Fashion Cleaners / Florsheim Shoes / Franklin Simon / Henry's Delicatessen / Lerner Shops / Loft's Candy / Miles Shoes / Milmar Shops / Monmouth Center Barber Shop / Monmouth Center Beauty Salon / Monmouth Center Optical / Niesen's Music Shop / Ormond Shops ladies' wear / Reeds Millinery / Ritz Drugs (with luncheonette) / Slackus Shoes  

An aerial view shows the open-air mall's twelve store blocks and vast parking area. 
Photo from http://patch.com/new-jersey