Couples dance at a formal ball held as part of the official dedication of CARSON MALL, in March 1966.

Photo from http://www.carsoncitymall.com

Gray Reid's, a Reno-based department store, anchored the original CARSON MALL.
Photo from http://www.carsoncitymall.com

In this vintage view, we see the north end of the 380-foot-long, air-conditioned shopping concourse. A small seating area and information kiosk are visible.
Photo from http://www.carsoncitymall.com

CARSON MALL was promoted as "Northern Nevada's biggest and most imaginative shopping center." The complex encompassed around 165,000 leasable square feet. The original directory listed thirty-two stores, restaurants, offices and services. There was also free parking for 826 autos.

CARSON MALL TENANTS 1966:

GRAY REID'S (with freestanding Dayton Tire Center) / SAFEWAY supermarket / SPROUSE-REITZ 5 & 10 (with luncheonette) / American Savings & Loan Association / Bobby Page's Dry Cleaners / Carson Travel Center / Chicken Box / Conner's Jewelry / Country Club Shoes / Daneri Laundry / Davis, Stokes & Wright Attorneys at Law / Francis Realty, Incorporated / George C. Huff's Golden Pocket Billiard Parlor & Restaurant / Gerber's Cameras & Art Supplies / Greco's Music / Heidi's Pancake House / Karl's Shoes / Lizbet Gift Shop / Mall Barber Shop / Marge's Yarn & Fabric Shop / Mode O'Day Frock Shop / Muller's Rexall Drug Center / Pelligrino's Shoe Repair / Security National Bank of Nevada / Smart Set Beauty Salon / Stork Date Apparel / Swensen's Ice Cream Parlor / The Wright Paints / Title Guarantee Company of Carson City / Trophy Room cocktail lounge / Webb's Toggery / Western States Realty & Investment Company