By 1976, the North Fulton shopping hub was being promoted as ROSWELL MALL. A 4-plex theatrical venue, the Roswell Mall Cinema Centre, made its debut in December 1979. The theater, the first of several to operate in the mall, was located on its upper level.

Graphic from the Interstate Theatres Corporation 

A new owner renovated the facility in the late '70s. An unfinished lower level was completed and aforementioned 4-plex movie house installed. A second anchor -Kmart- was dedicated in November 1979. With its completion, ROSWELL MALL covered around 400,000 leasable square feet. There was free parking for 2,600 autos. Note: the exact location of the Cinema Centre, on the mall's Upper Level, may (or may not) be accurate.

ROSWELL MALL TENANTS 1980:

RICHWAY (with snack bar and attached Auto Center) / RICHWAY FOODS supermarket / KMART (with snack bar and Garden Center) / Aileen's Wigs / Bakers Shoes / Cardin Classics / Carver Cutlery / Cheese Crate / Dan's Tan / Eileen's Hair Wear / Fashion Bug ladies' wear / Four Seasons restaurant / Friedman's Jewelry / Go Together Home Furnishings / Hair, Etcetera / Home Drapery / J & F Tobacco / Jeans West / Mabie Hudson / Mama's Pizza / Manor / Michael Romeo / Morrison's Cafeteria / Olympic Karate / Peter Morris Spectacles / Radio Shack / Reed Drugs / Roswell Mall Cinema Centre (four screens) / Roswell Pet Shop / Small World / Sport About / Stuarts Ladies Ready-to-Wear / T-Shirts / The Happy Wok restaurant / Twilight Game Room / Violet Showcase / Waldenbooks

The 1979 remodeling brought modest success, but the upturn in commerce didn't last. By the early 1990s, the complex was on life support. It was sold to a Miami-Dade developer, who initiated a massive overhaul in early 1995. The project reconfigured mall space into an exterior-entranced power center format. New stores opened in the fall of 1997. As part of the demalling, the complex was renamed ROSWELL TOWN CENTER.