The mall in North Olmstead was promoted with this logo in the early 1990s. It was used on store directory brochures and in a series of TV ads.

Graphic from Hexalon Real Estate, Incorporated

The mall's first expansions were carried out in the late 1980s. A South Court (dark gray) was added in 1987. In the following year, the 17-bay Food Commons (light gray) was completed. With these modifications, GREAT NORTHERN MALL contained around 135 stores and services.