It's all in the name. Our Mid-Cities mall operated under several different names during its 33-year commercial trajectory. We begin with its 1980 logo.
Graphic from the Alpert Investment Corporation
FORUM 303 morphed into the FORUM 303 VALUE MALL in early 1995.
Graphic from the Triyar Companies
By March 1995, a third moniker had been established. The complex would now be promoted as the FORUM VALUE MALL.
Graphic from the Triyar Companies
Next came the FESTIVAL MARKETPLACE MALL; so named in May 1998.
Graphic from the Triyar Companies
In May of the year 2000, the FESTIVAL DISCOUNT MALL debuted.
Graphic from the Triyar Companies
Graphic from the Triyar Companies