Coming Back In Style! We speed through time 29 years, to a 1990 depiction of the mall. In late 1987, leases of all inline tenants were terminated. The 1961 mall was demolished, leaving only White's and two outparcels standing. A new RICHLAND FASHION MALL was built in two phases. The first (dark gray) was dedicated in October 1988. A second phase (lighter gray) debuted in November 1989.

In 1994, the "Lenox Square of the Midlands" has a new anchor. Little Rock's Dillard's chain expanded a vacant Bonwit Teller and commenced operation in 1993. A rooftop multiplex has also opened. RICHLAND FASHION MALL now encompasses approximately 984,000 leasable square feet, with free parking for 2,800 autos.

In November 1996, the official name of the shopping hub was truncated to RICHLAND MALL. Renovations were completed in 1997 and 1999; the latter relocated the Food Court from the Upper Level to the Lower. The original culinary complex was gutted and rebuilt into Richland Centre, which housed a Bell Atlantic-Verizon Call Center.