Drawing from the J.J. Newberry Company Annual Report 1966
A Britts store was more upscale, with a better selection of merchandise than a Newberrys 5 & dime. Britts was not a (quote-unquote) "Dime Store." It was more along the lines of a mid-tier department store.
Photo from the J.J. Newberry Company Annual Report 1961
Case in point, the rather lavish China & Housewares Department in this unnamed Britts location.
Photo from the J.J. Newberry Company Annual Report 1961
BRITTS-ANCHORED SHOPPING MALLS:
*NORTHLINE SHOPPING CITY, Houston, TX (1963)
*MANOR EAST MALL, Bryan, TX (1972)
*BOCA RATON MALL, Boca Raton, FL (1974)
Hesteds was founded -in Fairbury, Nebraska- in 1909. The chain extended into Colorado, North Dakota, South Dakota, Montana and Wyoming. Lee Stores -of Iowa, South Dakota and Minnesota- merged with Hesteds in 1920. The Hested-Lee chain was brought under the Newberrys corporate umbrella in 1960.
Photo from the J.J. Newberry Company Annual Report 1965
Graphic from the J.J. Newberry Company
HESTEDS JUNIOR-ANCHORED SHOPPING MALLS:
*THE CENTER, Omaha, NE (1955)
*HOLIDAY VILLAGE CENTER, Great Falls, MT (1962)
*HOLIDAY VILLAGE CENTER, Great Falls, MT (1962)
*UNIVERSITY PLAZA, Fort Collins, CO (1964)