An interior view of the original EASTWOOD shopping concourse. In the foreground is a bird aviary, which was something of a standard fixture in America's first enclosed shopping centers.

Photo from the Alabama Post Card Company

The Eastwood Mall Theatre, which was the first addition to the retail hub. The single-screen venue opened on Christmas Day 1964.

EASTWOOD MALL, as it was configured after two additions. The shopping center, enlarged on its east and west sides, now encompassed over 650,000 leasable square feet and housed seventy stores under one roof. It was promoted as the largest fully-enclosed shopping mall in the South.

A two-page spread announces the grand opening of the EASTWOOD Pizitz, which anchored the mall's mid-'60s expansion. The store held its grand opening in August 1966. 

Advert from Pizitz, Incorporated

EASTWOOD faced its first major competitor when CENTURY PLAZA opened, in August 1975. The shiny new mall was built directly across the boulevard from EASTWOOD and -in 1976- snatched its 16-year-old J.C. Penney.