The VALLEY RIVER CENTER Meier & Frank featured a rotunda over its
south entrance. St. Louis-based May Department Stores, who owned the
Meier & Frank chain, used this design in several of their Famous-Barr stores.
Drawing from the May Department Stores Company
The mall's official name was often abbreviated as "VRC," as this circa-1972 logo attests.
Graphic from Valley River Center, Incorporated
Drawing from the May Department Stores Company
The mall's official name was often abbreviated as "VRC," as this circa-1972 logo attests.
Graphic from Valley River Center, Incorporated